BSc Marketing and Data Analytics with a Year in Industry
Course overview
The marketing landscape has evolved dramatically over the last few decades, and this shift has increased the demand for data-driven decision-making in all organisations.
The University of East Anglia’s BSc in Marketing and Data Analytics (with a Year in Industry) is designed to equip individuals with the skills necessary to navigate the marketing world. This course takes students through the principles and strategies of marketing and helps them develop analytical skills.
During this programme, students cover core modules such as principles of marketing, introduction to digital business, management and organisations, etc. These modules are taught through lectures and seminars and supported by group work and real-life projects.
The course adopts this combined teaching method to make sure students gain all-round knowledge in the industry. The lectures impact theoretical knowledge while the project allows proper implementation. Also, assessment comes at group and individual levels including presentations, essays, written exams, multiple-choice tests, and reports.
Additionally, the University of East Anglia provides students of this course with a placement year in the industry. This gives them the opportunity to garner experience working with real businesses on real problems.
Entry requirements
Entry Requirements
To study BSc in Marketing and Data Analytics (with a Year in Industry) at the University of East Anglia, applicants must meet certain requirements, such as:
Grade requirements
Applicants should hold a minimum of ABB in A-Levels. For BTECs, DDM is acceptable. But for a combination of BTEC and A-Levels, the university accepts DDM in the Extended Diploma and DD plus B at A-Level. The University also accepts the International Baccalaureate with 32 points overall.
English Proficiency
Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.
Scholarships
International UG Merit Scholarship
Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.
Music Scholarship
Total Value: £3,000; Annual Value: £1,000
Up to £3,000The North Walsham Vikings RFC Bursary
Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.
Up to £500University of Sanctuary Scholarship
Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).
Career opportunities
With a Bachelor's degree in Marketing and Data Analytics (with a Year in Industry), graduates can work as:
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Marketing Data Analyst
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Customer Insights Manager
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Digital Marketing Strategist
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Business Intelligence Specialist
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CRM Analytics Manager
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E-commerce Analytics Consultant
Cost of study
The tuition fee (2025/2026) for a BSc in Marketing and Data Analytics (with a Year in Industry) at the University of East Anglia is £22,000.
This fee covers the cost of teaching and assessment as well as the use of university facilities. Expenses like placements, equipment, clothing, etc, are not included.
Admission
To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.
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