University of East Anglia UEA

BSc Marketing and Data Analytics with a Year Abroad

University of East Anglia UEA

Course overview

Studying a BSc in Marketing and Data Analytics with a Year Abroad at the University of East Anglia is designed to empower students with a strong foundation in marketing principles and analytics, alongside data collection analysis, and management studies and strategies. This course integrates data analytics with traditional marketing topics, giving students a broad understanding of how analytics can support and enhance marketing decisions.

Throughout this 4-year BSc degree in Marketing and Data Analytics at the University of East Anglia, students will gain hands-on experience with data tools and techniques, enabling them to understand customer behaviour, market trends, and the effectiveness of different marketing channels. 

Students also have the opportunity to enhance their practical learning by spending one or both semesters of their third year studying at a partner university abroad. Studying abroad not only enhances their employability after graduation but also helps them develop a global mindset needed to excel in their future careers.

Entry requirements

  • Students are required to submit a personal statement outlining their interest in the programme, alongside letters of recommendation and an academic transcript.

Grade Requirement:

  • Qualifications equivalent to UK A-levels in subjects such as economics, mathematics, and statistics. The typical grade range is ABB-BBC.

  • International Baccalaureate: An overall score of 32 points.

  • BTEC Extended Diploma: Typically grades ranging from DDM to DMM.

English Proficiency:

  • Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS overall score of at least 6.5 (or a 5.5 in each section).

Scholarships

  • International UG Merit Scholarship

    Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.

  • Music Scholarship

    Total Value: £3,000; Annual Value: £1,000

    Up to £3,000
  • The North Walsham Vikings RFC Bursary

    Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.

    Up to £500
  • University of Sanctuary Scholarship

    Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).

Career opportunities

Graduates of the BSc in Marketing and Data Analytics with a Year Abroad from the University of East Anglia have a wide range of career opportunities. They often secure roles as:

  • Marketing Analyst 

  • Marketing Research Analyst 

  • Data Analyst

  • Product Marketing Analyst 

  • Business Analyst 

  • Data Scientist

Cost of study

The tuition fee for the 2025/26 academic year for international students enrolling in the BSc in Marketing and Data Analytics with a Year Abroad at the University of East Anglia is approximately £24,000. Students may incur additional costs in the course of their education at the university over and above tuition fees in an academic year.

Admission

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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