University of East Anglia UEA

BA Digital Marketing and Strategy with a Year in Industry

University of East Anglia UEA

Course overview

The BA Digital Marketing and Strategy with a Year in Industry programme at UEA provides a comprehensive study of digital marketing and strategic planning, combined with the opportunity to gain practical industry experience. Students will explore a variety of digital marketing channels, platforms, and tools and learn how to develop and implement effective digital marketing strategies. 

The inclusion of a year in the industry allows students to apply their knowledge in a professional setting, enhancing their employability and providing valuable real-world experience.

This programme combines theoretical learning with practical application through lectures, seminars, workshops, and projects. Students will engage in real-world case studies, simulations, and digital marketing campaigns, training their problem-solving, analytical, and creative skills. Assessment methods may include essays, reports, presentations, and digital marketing projects. The year in industry provides an additional opportunity for experiential learning and assessment in a professional context.

Entry requirements

  • Applicants must provide a personal statement detailing their reasons for applying to the programme and outlining their relevant academic background.

  • A relevant academic reference is also required as part of the application process.

  • Candidates have the option to upload their CV with their application to highlight any relevant work experience.

Grade Requirements:

  • Applicants are typically expected to have ABB at A-Level or equivalent qualifications.

English Proficiency:

  • Applicants for whom English is not their first language are required to demonstrate proficiency by achieving an overall IELTS score of 6.0, with a minimum of 5.5 in each section, or by providing equivalent scores from a Secure English Language Test (SELT).

Scholarships

  • International UG Merit Scholarship

    Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.

  • Music Scholarship

    Total Value: £3,000; Annual Value: £1,000

    Up to £3,000

  • The North Walsham Vikings RFC Bursary

    Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.

    Up to £500

  • University of Sanctuary Scholarship

    Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).

Career opportunities

Graduates can pursue careers in:

  • Digital Marketing Manager

  • Social Media Manager

  • Search Engine Optimisation (SEO) Specialist

  • Digital Marketing Analyst

  • Content Marketing Specialist

  • E-commerce Marketing Specialist

Cost of study

Tuition fees for the BA Digital Marketing and Strategy with a Year in Industry programme at the University of East Anglia vary depending on whether a student is classified as a home or overseas student. It is also important to consider the specific fee structure during the year in the industry.

For home students:

  • The standard annual undergraduate fee is £9,535.00.

  • During the year in industry, home students will have a reduced fee of £1,430.00.

  • Fees for continuing students will normally increase annually, with the increase limited to 4% or the percentage increase of the UK Government-regulated fee.

For overseas students:

  • The annual tuition fee for Norwich Business School courses, including a BA in Digital Marketing and Strategy with a Year in Industry, is £24,800.

  • Overseas students undertaking a Year Abroad, a Year in Industry, or a Placement Year in 2025-26 will be charged 25% of their annual school fee. 

  • Fees for continuing overseas students will also normally increase annually, limited to 4% or the percentage increase of the UK Government-regulated fee.

Admission

The application for the BA Digital Marketing and Strategy with a Year in Industry programme or any other undergraduate programme at the University of East Anglia can be done through UCAS. To learn more about this process, speak to one of our trained counsellors. 

These counsellors are trained to help you emphasise your strengths and adapt your application to the programme's specific requirements.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now
Download Free Guide