MA Business Economics with Marketing with Spanish

The MA Business Economics with Marketing with Spanish at the University of Dundee is a 4-year course that combines economics, marketing and Spanish language study in one degree. The course helps students understand how businesses make decisions using economic theory and consumer behaviour. Students also learn how marketing works in different markets and how firms communicate value to customers. The Spanish language element builds strong communication skills for international business and trade. The course explains how markets operate, how firms compete, and how economic policy affects business activity.

Students will study pricing, competition, trade and growth alongside marketing topics such as branding, consumer behaviour, digital marketing and market research. The Spanish language component of the course will develop students’ reading, writing, listening and speaking skills for both academic and professional use. As the course progresses, students will start to analyse complex business problems and apply economic and marketing tools in an international context. Some students may also have the option to study abroad in a Spanish-speaking country. The final-year teachings combine economics, marketing, and language skills in advanced coursework, and students are taught through lectures, seminars, workshops, and guided independent study.