University of Derby

Marketing (Top Up)

University of Derby

Course overview

• Industry relevant learning – explore current marketing practices and emerging trends, from AI-driven personalisation to sustainable brand strategies, all designed to reflect the realities of today’s business world. • Specialist and broad expertise – develop advanced marketing skills alongside a solid understanding of organisational leadership and the global business environment, preparing you for a wide range of roles. • Career-focused assessment – every project and assignment is designed to build practical skills you can apply immediately in your professional life. • Comprehensive student support – benefit from expert academics, dedicated online study advisors, a personal academic tutor, and a community of peers who share your goals and challenges. • Recently refreshed to meet the latest industry demands, this future-focused curriculum develops the marketing and business skills most valued by employers today. You’ll cover highly relevant and practical topics, including: • Strategic marketing mastery – strengthen your strategic capabilities by learning how to design comprehensive marketing plans, build competitive advantage, and align strategy with organisational goals.

Key highlights

  • Explores AI-driven personalisation and sustainable brand strategies
  • Combines advanced marketing with organisational leadership and global business
  • Every assignment builds practical skills for immediate workplace use
  • Support from online study advisors and a personal academic tutor
  • Learn to design marketing plans and build competitive advantage
  • Recently refreshed curriculum reflecting latest industry demands

Entry requirements

  • IELTS: 6 — 6.0 IELTS 6.0.

Scholarships

  • Full Payment Discount

    If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.

    Up to £1,000
  • Sports Scholarships - Individual and Team Sport Scholar

    Up to £3,000 fee subsidy and support services.

  • Sports Scholarships - Performance Team Sports Scholar

    Up to £3,000 fee subsidy and support services.

  • Talented Athlete Award

    Please contact the provider.

  • Vice-Chancellor's Scholarships

    Vice-Chancellor’s Scholarships - £2,000

    Up to £2,000

Careers this course leads to

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Executive
  • Marketing Strategist
  • Marketing Executive
  • Account Manager

Cost of study

UK/Home: £905 | International: £905 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Derby, and guide you through interview, offer, CAS and visa — right up to enrolment.

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