Introduction to Marketing

Key highlights

• Covers modern marketing concepts and analysis of the marketing environment
• Explores market segmentation, targeting and positioning
• Examines marketing orientations and strategies
• Studies the marketing mix and extended mix
• Teaches how to evaluate a marketing plan

Entry requirements

Scholarships

• 10% Alumni Discount

  All other alumni will receive a 10% discount.

  Up to 10% of fees

• 25% Alumni Discount

  The 25% alumni discount is available if you graduated in the academic years 2023/24 or 2024/25 and are fully enrolled on a postgraduate programme by July 2026.

• Biomedical Science Excellence Scholarship

  Two awards of £1,000 are available, and will be awarded as a tuition fee reduction in the second semester. Each recipient will also be allocated up to £500 to use to attend a conference.

  Up to £1,000

• Full Payment Discount

  If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.

  Up to £1,000

• Sports Scholarships - Individual and Team Sport Scholar

  Up to £3,000 fee subsidy and support services.

• Sports Scholarships - Performance Team Sports Scholar

  Up to £3,000 fee subsidy and support services.

• Talented Athlete Award

  Please contact the provider.

• Vice-Chancellor's Scholarships

  Vice-Chancellor’s Scholarships - £2,000

  Up to £2,000

Careers this course leads to

• Marketing assistant
• Marketing executive
• Marketing coordinator
• Digital marketing assistant
• Sales and marketing assistant

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Derby, and guide you through interview, offer, CAS and visa — right up to enrolment.