Artificial Intelligence in Digital Marketing
University of DerbyDerby (Kedleston Road), United Kingdom
Course overview
Study our CIM accredited course if you are interested in the application of AI in the use of marketing Learn how to unlock the potential of AI tools and use them responsibly Gain knowledge on the blend of application domain knowledge and technical background Develop a wide set of key fundamental skills that employers are looking for and discover the new world of AI tools
Key highlights
- Accredited by the Chartered Institute of Marketing (CIM)
- Focuses on applying AI tools to marketing practice
- Teaches responsible and ethical use of AI tools
- Blends marketing domain knowledge with technical AI background
- Builds fundamental skills that employers are looking for
Entry requirements
- UCAS tariff points: 112 — Requirement: What we're looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit.
- A-level: BBC — Requirement: What we're looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit.
- T-level: Merit — Requirement: What we're looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit.
- BTEC: DMM — BTEC: DMM GCSE: N/A Access to HE: A minimum of Distinction: 15 credits, Merit: 24 credits, Pass 6 credits.
Scholarships
Full Payment Discount
If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.
Up to £1,000Sports Scholarships - Individual and Team Sport Scholar
Up to £3,000 fee subsidy and support services.
Sports Scholarships - Performance Team Sports Scholar
Up to £3,000 fee subsidy and support services.
Talented Athlete Award
Please contact the provider.
Vice-Chancellor's Scholarships
Vice-Chancellor’s Scholarships - £2,000
Up to £2,000
Careers this course leads to
- Digital Marketing Executive
- Marketing Analyst
- AI Marketing Specialist
- Marketing Automation Specialist
- Content and Campaign Manager
- Digital Marketing Manager
Cost of study
UK/Home: £9,535 per year | International: £17,500 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Derby, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.