Fashion Communication Marketing (Social Media) BA (Hons)

**Trimester 1 - It’s Fashion, Darling!** In this module, you will be introduced to the fascinating world of fashion and its communication methods, covering the fundamentals of the industry. Students will study the fundamentals of contemporary fashion communication, visual research and contextual studies (Fashion Marketing) they will begin to develop their personal visual Fashion Signature. They will be encouraged to develop creative ideas through experimentations and visual storytelling (analogue), whilst acknowledging the values of traditional skills, and the introduction to application of new technologies.

This module, helps to develop the creative process and problem-solving abilities. Students will also be introduced to: Where to look - Being Miss Marple – Research Methods (finding the clues- joining the dots) Why and Who and How Analytical reflection – what to take forward and why diary (Reflection) Analytical reflective marketing report – Joining the dots (The Whys) This module introduces students to the Industry Brief. Students’ investigations will be focused directly at consumer marketing, both traditional and virtual.

The module provides students with the opportunity to explore contemporary fashion branding collaborations and build on communications marketing theory from It’s Fashion Darling! Students will analyse and critically reflect on research outcomes, within the context of the fashion industry, they will examine consumer behaviour and profiles in relation t