Media, Marketing and Public Relations BA (Hons)
University of BedfordshireLuton campus, United Kingdom
Course overview
By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design and social media content creation. The media units enable you to become an effective and responsible media analyst and communicator while the marketing and PR element of the degree build your skills in PR consultancy and marketing campaign planning.
In your final year, you have an extended opportunity to put your skills into practice through a placement with one of our industry partners. We have partnerships with Luton Town Football Club’s Media and PR department and Bedford Blues RFC as well as on-going collaborations with Perception PR, Stratos creative agency and the UK Beauty Awards, who all offer placements, work experience, live projects, on-campus visits and involvement with course delivery. Develop the skills to become an effective media communicator, and learn how marketing and public relations shape businesses and corporate communications.
Key highlights
- Practical skills in radio, TV, podcasting, journalism and digital design
- Social media content creation embedded across all units
- Builds PR consultancy and marketing campaign planning skills
- Final-year extended placement with an industry partner
- Partnerships with Luton Town FC Media and PR and Bedford Blues RFC
- Live projects and work experience with Perception PR and Stratos
Entry requirements
- UCAS tariff points: 96 — 96 UCAS tariff points including 80 from at least 3 A-levels or equivalent
Scholarships
A level and IB Scholarship for International Students
Our A level and IB scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Advanced Placement (AP) Merit Scholarship
Our AP Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Hong Kong Diploma (HKDSE) Merit Scholarship
Our HKDSE Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000International Foundation Year Scholarship
Our International Foundation Year Scholarship is worth £5000 off international tuition fees for the first year of study.
Up to £5,000International Undergraduate Subject-specific scholarships
Our International Undergraduate subject-specific scholarships are worth up to £5000 off international tuition fees for each year of study.
Up to £5,000Vice Chancellor's Scholarship for Undergraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Careers this course leads to
- Public relations officer
- Marketing executive
- Social media manager
- Content creator
- Communications officer
- Journalist
Cost of study
UK/Home: £9,790 per year | International: £16,800 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Bedfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.
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