The Digital Consumer

Key highlights

• Explores how digital-first consumers engage with brands online
• Covers strategies, channels and experiences connecting brands with people
• Taught on campus within a School of Computing

Entry requirements

Scholarships

• Creative Industries and Communication Scholarship

  £2,200 scholarship applied as discount to your tuition fee. In addition to the £2,000 international postgraduate scholarship.

  Up to £2,200

• GREAT Scholarship

  We are offering £10,000 towards tuition fees for one-year Masters programmes (excluding eLearning) to students from from a range of countries, who will enrol into UK higher education institutions in the 2026-27 academic year.

  Up to £10,000

• International Postgraduate Scholarship

  £2,000 scholarship applied as a discount to your tuition fee.

  Up to £2,000

• Law and Criminology Scholarship

  £2,200 scholarship applied as discount to your tuition fee. In addition to the £2,000 international postgraduate scholarship.

  Up to £2,200

• Study Abroad Scholarship

  10% international tuition fee discount.

  Up to 10% of fees

Careers this course leads to

• Digital Marketing Manager
• Consumer Insight Analyst
• E-commerce Manager
• Customer Experience Manager
• Digital Strategist
• Social Media Manager

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Ulster University, and guide you through interview, offer, CAS and visa — right up to enrolment.