Sport, Media and Culture, BA (Hons)
Swansea UniversitySingleton Park Campus, United Kingdom
Course overview
Our BA in Sport, Media and Culture offers a dynamic blend of critical theory and hands-on experience, equipping you with the tools to analyse, create, and innovate across sports journalism, public relations, digital media, and film. This programme embeds critical thinking, media literacy, and research-led learning from the outset. You’ll benefit from expert-led teaching dedicated to cutting-edge media research, alongside real-world projects and authentic assessments that reflect industry practice.
You will develop the essential skills to become an adaptable, reflective media professional - ready to navigate and contribute to the fast-changing media landscape. This degree also offers deeper understanding into how sport, sporting culture, and sports journalism have shaped social and cultural life in contemporary Britain and beyond. You'll explore the growing socio-economic influence of sport on a global scale.
Through the study of concepts such as fandom, national identity, sports narratives, and media representation, you'll gain a critical understanding of how sport is framed and experienced through media and culture today.
Key highlights
- Blends critical theory with hands-on experience across media practice
- Covers sports journalism, public relations, digital media and film
- Real-world projects and authentic assessments reflecting industry practice
- Expert-led teaching informed by cutting-edge media research
- Explores fandom, national identity, sports narratives and media representation
- Examines sport's growing global socio-economic influence
Entry requirements
- A-level: ABB-BCC — Text: ABB-BCC. A level (or equivalent) typical offer: ABB-BCC
- BTEC: DDM-DMM — BTEC: DDM-DMM
- Access to HE Diploma — UK Access: in Humanities or Social Sciences - minimum of 21 Distinctions and 24 Merits at Level 3
- T-level: Merit — T Levels: Merit
- UCAS tariff points: 112-128 — Mixed Qualifications: 128 - 112 UCAS tariff points from 3 highest qualifications
- International Baccalaureate: 32 — International Baccalaureate: 32 points
Scholarships
International Excellence Scholarships
Scholarships are awarded as a discount on tuition fees worth up to £5,000 in the first year of study, with a further £2,000 awarded in Year 2 (for £5,000 awardees only, subject to achieving a 70% average).
Swansea University Sport Scholarship
Financial support (of up to £2000).
Thrive Bursary
The Thrive bursary is a £4,000 reduction in tuition fees for the first year of study, with a progression bursary of £2,000 in subsequent years (applied as a discount off tuition fees).
Up to £4,000
Careers this course leads to
- Sports journalist
- Sports public relations officer
- Digital media producer
- Social media manager
- Sports broadcast researcher
- Communications officer
Cost of study
UK/Home: £9,790 per year | International: £18,400 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Swansea University, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.