Psychology and Digital Marketing

The BSc Psychology and Digital Marketing allows you to understand what drives human behaviour while developing the skills to create impactful, data-driven marketing strategies. You will take a scientific approach to psychology, exploring how biological, cognitive, and neural processes shape behaviour, alongside social and environmental influences, and apply this knowledge in the fast-paced world of digital marketing. You will build a strong foundation in core areas of psychology while developing expertise in modern marketing practices, from consumer insights to digital strategy.

By combining theory with real-world application, you will learn how to influence audiences, interpret data, and design campaigns that deliver meaningful results in an ever-evolving digital landscape. Throughout the course, you will: Apply psychological principles to digital marketing and consumer behaviour Explor