Marketing and Design (Industry) : BSc Hons
Lancaster UniversityLancaster, UK
Course overview
As a BSc Marketing and Design (Industry) student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations.
You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising.
Key highlights
- Combines marketing and design principles, theory and practice
- Builds design research skills and critical thinking
- Respond to design briefs through creative experimentation and visualisation
- Learn to commission design projects as a client
- Manage marketing strategies from packaging to online advertising
Entry requirements
- Welsh Baccalaureate — in place of one
- BTEC: DD — combined with A levels
- A-level: BB — plus BTEC at D 32 points overall with 16 points from the best 3 HL subjects We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject; combined with BTEC
Scholarships
Lancaster Sanctuary Scholarship
Undergraduate Excellence Scholarship – International
The award will be worth £3,000 and will be awarded as a tuition fee reduction, each year of study, for undergraduate programmes.
Up to £3,000Undergraduate International Regional Scholarship
The award will be worth £3,000 and will be awarded as a tuition fee reduction, each year of study, for undergraduate courses.
Up to £3,000
Careers this course leads to
- Marketing executive
- Brand manager
- Creative project manager
- Packaging marketing manager
- Digital advertising executive
- Design account manager
Cost of study
UK/Home: £10,050 | International: £26,700
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Lancaster University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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