Marketing and Brand Management MSc

Master the art of brand strategy, messaging and communication Build brands and make an impact Studying this Marketing and Brand Management MSc at Kingston could lead to a broad range of careers in marketing. Many of our graduates now work at director level or above. During the course, you’ll develop unique brand insight and a solid knowledge of marketing management.

You’ll benefit from a leading marketing programme, created in consultation with top industry practitioners from agencies such as Magnetic, Diageo Great Britain and Iris. It’s all about making sure you get the expertise needed to succeed in today’s fast-paced industry. You’ll graduate with a powerful portfolio of work – ready to showcase your skills to potential employers and recruiters.

You’ll build a deep understanding of brands’ business value, as well as the skills and knowledge needed to develop and manage them professionally. Through a blend of hands-on and classroom learning, you’ll master the art of multi-channel brand oversight and apply branding theory to both case studies and live business contexts. This programme will refine your ability to assess and develop brands from business and design perspectives.

You’ll take part in integrated tasks, workshops and interactive lectures designed to boost your employability and help you communicate ideas in open discussion. You’ll devise strategic brand management and integrated digital marketing communications plans in response to live company briefs, putting theory into practice through in-class exercises and assessments. Because this course is accredited by the Chartered Institute of Marketing, you’ll graduate with a highly sought after CIM qualification – perfect for opening new doors to employment.

The course's strength lies in its dynamic blend of content, instruction and community engagement. Lecturers impart invaluable insights with a constructive approach while the assessment structure was made manageable through clear guidance from module instru