Digital Marketing and Analytics MSc
Kingston UniversityKingston Hill, United Kingdom
Course overview
Take your career to the next level This course combines the latest in digital marketing theory with practical experience in data analytics. The Digital Marketing and Analytics MSc at Kingston University is your gateway to a career in one of the most dynamic and rapidly growing sectors worldwide. As digital marketing continues to evolve, there is an increasing demand for professionals who not only understand marketing strategies but can also use data to drive decision-making and measure success.
You'll explore the latest digital marketing trends, consumer behaviour insights, and the strategic use of data for decision-making. Through hands-on projects, industry-standard tools, and a global approach to digital marketing, this course prepares you for a successful career in the digital marketing and analytics sector. The ability to interpret and respond to data is essential for modern marketers.
This MSc will help you to develop technical and analytical skills to deliver real, measurable results. Whether you’re improving brand engagement, boosting sales, or enhancing customer experiences, the skills you gain will empower you to drive better outcomes and deliver stronger returns on investment (ROI). This exciting, DMI-accredited course will equip you with the in-demand skills to make an immediate and effective contribution to roles within digital marketing and analytics.
Key highlights
- Accredited by the Digital Marketing Institute (DMI)
- Combines digital marketing theory with practical data analytics experience
- Hands-on projects using industry-standard tools
- Covers consumer behaviour insights and data-driven strategic decision-making
- Global approach to digital marketing practice
- Builds technical and analytical skills to measure campaign ROI
Entry requirements
- Degree: 2:2 — to include relevant discipline; or above
Scholarships
Alumni Discount
Award: 10% discount on tuition fees.
Up to 10% of feesChelsea Arts Club Trust MA Award
The Chelsea Arts Club Trust MA Materials and Research Award is a £2,500 bursary, awarded each year to an MA Fashion or MA Sustainable Fashion student.
Up to £2,500Chevening Scholarships
Award: Tuition fees, travel costs and living allowance subsidised.
International Merit-Based scholarships
The scholarships are worth £5,000 towards your first year tuition fees.
Up to £5,000Niloufar Ebrahim Scholarship
The scholarship will cover a portion of tuition fees for the applicant, up to the value of £1,000.
Postgraduate Progression Scholarship
The Kingston University Postgraduate Progressions Scholarship offers a 15% reduction in postgraduate tuition fees.
The Kingston Impact Scholarship
£5,000 tuition fee contribution to two MBA students.
Up to £5,000The Kingston MBA Scholarship
Kingston University Business School is proud to offer a tuition fee scholarship of £5,000 to self-funded candidates.
Up to £5,000
Careers this course leads to
- Digital marketing manager
- Marketing analyst
- Digital analytics specialist
- Performance marketing manager
- Customer insights analyst
- SEO and paid media specialist
Cost of study
UK/Home: £13,500 per year | International: £19,700 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Kingston University, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.