Keele University

BA Business Management and Media

Keele University

Course overview

Keele University BA Media with Business Management is a three-year undergraduate programme that teaches students media analysis, creative communication skills, and business methods. It also helps them to understand content creation and business operations needed for careers in marketing or digital industries.

 

In this programme, students learn to analyse, research, and understand the media while developing storytelling skills. They will also gain an understanding of how modern businesses work, including economics, politics, and social issues. They learn to use digital tools to make informed decisions, understand data analysis, and become leaders in their fields.

 

Additionally, students undergo training to write for film, audio, and digital platforms, as well as become critical analysts of different forms of media. This helps them to understand content creation and how to reach a target audience for a product or service using the media.

 

Learning in this course is through lectures, tutorials, simulations, workshops, online learning, lab sessions, and group work. Assessment methods include academic and creative portfolios, presentations and pitches, essays, case studies, examinations, tests, and research projects.

Entry requirements

Grade Requirements:

 

  • Candidates must have at least 112 UCAS tariff points and a grade of BBC in three A Levels. Acceptable alternatives include T Levels, Advanced Highers, or a BTEC Extended Diploma.

  • An Access to HE Diploma, including a Distinction in at least 15 Level 3 credits, or an IB Diploma of 27 points, may also be considered.

 

English Proficiency:

 

  • Candidates whose first language is not English must take an English proficiency test to demonstrate their proficiency in the language. An overall IELTS score of 6.0 with a minimum of 5.5 is accepted. Other accepted tests include TOEFL iBT, PTE Academic, and Cambridge English.

Scholarships

  • Article 26 Sanctuary Scholarships

    A full tuition fee waiver for up to 4 years; A cash award of £1200 each year towards living costs.

  • International Baccalaureate Global Scholarship

    Awards of £1,000 for international students undertaking the International Baccalaureate Diploma.

    Up to £1,000

  • Placement Bursary Initiative

    The Placement Bursary Initiative could be worth up to £500 during your unpaid/paid, non-mandatory placement.

  • The Advanced Entry Scholarship (UG)

    Awards of £3,000 will be awarded towards the tuition fee for the year of entry for students who exceed published entry requirements.

    Up to £3,000

  • Undergraduate Global Scholarship (UG)

    Eligible students will be awarded £3,000 per annum for every year studied (up to 4 years, not including placement years).

    Up to £3,000

Career opportunities

Graduates of the BA Media with Business Management from Keele University can work in roles including:

 

  • Digital Marketing Manager

  • Media Planner

  • PR Officer

  • Media Project Manager

  • Brand Manager

Cost of study

The tuition fee for international students enrolling in the BA Media with Business Management at Keele University is £18,200.

Admission

To enrol for this course, candidates should apply through UCAS. For personalised guidance, contact AHZ-trained counsellors before the application window closes.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now
Download Free Guide