MSc Marketing with Festival & Event Management
Edinburgh Napier UniversityEdinburgh, United Kingdom
Course overview
A career in marketing can take you into almost any sector of business and into workplaces all over the world. This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences. You’ll be able to make a vital contribution to commercial success in both the private and public sector.
The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry. Typical entry points to this course are in January and September. Please enquire for more information.
We are the #1 modern university in Scotland (Times Higher Education World University Rankings 2026). We are a top 5 UK modern university for graduate prospects (The Times Good University Guide 2026).
Key highlights
- Combines core marketing principles with festival, event and conference management
- Practical applications based on real business scenarios
- Prepares graduates for marketing roles in the international events industry
- Relevant to marketing careers in both private and public sectors
- January and September start dates available
Entry requirements
- Degree: 2:2 — or above
Scholarships
Harilela Scholarship
Successful applicants will be awarded £2,500 towards the cost of their fees, paid directly to the University’s fees office.
Up to £2,500June Scholarship
We have partial scholarships available for self-funded international applicants starting a course at Edinburgh Napier in June.
Careers this course leads to
- Event marketing manager
- Festival manager
- Conference and events manager
- Marketing executive
- Event coordinator
- Sponsorship and partnerships manager
Cost of study
UK/Home: £9,615 | International: £20,540
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Edinburgh Napier University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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