BA Business and Marketing

This BA Business and Marketing course offers a proper understanding of the key principles and practices in both business and marketing. In this course, students will learn about essential marketing concepts, consumer behaviour, brand management, digital marketing, and strategic business planning. 

The course aims to develop your ability to create and implement effective marketing strategies within a broader business context. The programme employs a variety of teaching methods to support your learning, including lectures, seminars, workshops, and practical case studies. 

In this course, students’ progress are checked through essays and reports, presentations, group projects, and examinations. These methods are designed to evaluate your understanding of the subject matter and your capacity to apply it in real-world business situations.

Coventry University is a public research university established in 1843, known for its commitment to providing relevant and innovative education with a global outlook. The university places a strong emphasis on enhancing students' career prospects through practical learning experiences and personalised support. Coventry University offers a wide array of undergraduate and postgraduate programmes across various academic fields, including Medicine, Law, Engineering, Business, and the Arts. The institution is recognised for its welcoming international student community and its focus on delivering high-quality teaching and learning.

Candidates are required to submit a personal statement explaining their reasons for applying for the course and providing relevant details about their academic background. A suitable academic or professional reference is also necessary. Students have the option to include their CV with their application to highlight any relevant work experience they may have.

Grade Requirements:

• The standard entry requirement is 112 UCAS tariff points. This can be achieved through qualifications like A Levels, a BTEC Extended Diploma at MPP grade, a BTEC Diploma at MM grade, T Levels, or the International Baccalaureate. 
• Equivalent international qualifications to A Levels are also considered.

English Proficiency:

• If English is not your first language, you will need to provide evidence of your English language proficiency. This typically involves an IELTS score of 6.0 overall, with a minimum of 5.5 in each section. 
• The university also accepts equivalent English language qualifications, such as TOEFL and PTE.

The tuition fee for the BA Business and Marketing programme at Coventry University for the 2025/26 academic year is £16,800.

Coventry University provides various scholarships for international students, including the International CU Undergraduate Scholarship, which can provide a reduction in tuition fees. Other scholarships and bursaries, such as the Vice-Chancellor Postgraduate and Undergraduate Scholarships and the Early Payment Discount, may be available.

Graduates of the BA Business and Marketing programme can work as:

• Marketing Executive
• Brand Manager
• Digital Marketing Specialist
• Advertising Executive
• Market Research Analyst
• Sales Manager

To apply for the BA Business and Marketing course at Coventry University, applicants should submit their applications through UCAS. Speak to our trained counsellors for personalised assistance with your application.