Master of Business Administration Advertising and Brand Management

The MBA in Advertising and Brand Management programme from the University of Hertfordshire equips students with a critical understanding of advertising and brand management and their crucial roles in the business landscape. This 1-year master's programme enables students to explore the complexities of advertising planning and brand leadership from a modern perspective, to identify and capture market opportunities.

The MBA Advertising and Brand Management programme at the University of Hertfordshire helps students develop strategic leadership skills essential for success in the professional business world, as well as the ability to assess an organisation's planned positioning.

As a Hertfordshire MBA student, you will be supported by first-class facilities, including StudyNet, a virtual learning environment that provides access to other students, lecture notes and over 100,000 e-books and e-journals. Additionally, you will benefit from teaching and supervision by expert, research-active staff, several of whom are world leaders in their field.

The University of Hertfordshire is a career-focused institution offering a wide range of undergraduate and postgraduate programmes with strong academic foundations. These programmes students with high-quality learning and teaching methods, ensuring students are well-prepared for global careers. As a career-focused institution, Hertfordshire places a strong emphasis on graduate employability. 

It ensures that students gain not only theoretical knowledge but also practical experience through industry collaborations, work placements and internship opportunities. The University of Hertfordshire provides an ideal learning environment, ensuring students enjoy both excellent academic and social experiences.

• Applicants must submit a personal statement highlighting their reason for studying the MBA in Advertising and Brand Management. They may also include letters of recommendation or an academic/employer reference with their application.

Grade Requirements:

• An honours undergraduate degree (at least 2:2 or equivalent), a degree-equivalent professional qualification or appropriate work experience.

English Proficiency:

• All students from non-majority English-speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:

• IELTS 6.5  (with no less than 5.5 in any band) 

• Other English language tests are accepted, including some local qualifications such as Standard XII, WAEC and NECO.

The tuition fees for international students enrolling in the MBA Advertising and Brand Management programme from the University of Hertfordshire is £18,800 per year. Tuition fees are charged annually, and the amount quoted applies to the specified year(s) only.

The University of Hertfordshire offers scholarships and bursaries to support international students in achieving their academic goals. These scholarships aim to reward students for academic excellence or talent, reducing financial burdens and making education more accessible. To learn more about the available scholarships, you can contact one of our counsellors for guidance through the application process.

Graduates of the MBA Advertising and Brand Management programme from the University of Hertfordshire can pursue various career paths, including:

• Brand Manager 

• Advertising Planner

• Digital Marketing Specialist 

• Public Relations Officer

• Media Planner 

• Creative Director

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.