BSc Business Economics with Marketing

The BSc Business Economics with Marketing programme focuses on economic concepts, theories, and principles and how they are applied to various business activities. It also emphasises the role of marketing in today's multi-channel environment and its integration within a wider organisational context. 

The programme aims to equip students with an understanding of economic factors related to target markets, particularly emerging markets, which is essential for effective marketing and resource allocation. The course is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring high standards in teaching, research, curriculum, and learner success.

For the BSc Business Economics with Marketing programme, teaching is delivered through a combination of lectures, tutorials, workshops, and statistics sessions. The university uses a hybrid approach to education delivery, which includes both in-person and online material. 

Established in 1881, the University of Dundee is a public research university in Scotland, located in the city of Dundee. It is known for its pioneering history and was the first UK university to provide education for men and women side by side. Dundee is a city on the waterfront and the university campus is situated in the West End, offering a safe, compact, and easily navigated setting. The University of Dundee is committed to making a difference in society and is recognised globally for its research, teaching, and community outreach. 

It is ranked highest in Scotland for graduate opportunities (Complete University Guide 2022) and within the top 200 worldwide for graduate employment (QS World University Rankings 2022). The university has received a 5-star rating from QS (Quacquarelli Symonds), who are experts in international higher education.

Grade requirements

• For 2025 entry, typical requirements include A-Levels at BBC, a Merit in a T Level, or a DMM in a BTEC. International students need to have qualifications equivalent to A Levels.

English Proficiency

• Candidates whose first or primary language is not English usually require an overall IELTS score of 6.0. This score must be achieved with a minimum of 6.0 in Writing, 5.5 in Listening, 5.5 in Reading, and 5.5 in Speaking.
• Beyond IELTS, the university recognises several other English language qualifications. For instance, they accept scores from tests like TOEFL and PTE, as well as qualifications from West African examinations such as WAEC.

The BSc Business Economics with Marketing programme for International Students costs £ 22,500 per year of study. Note that the tuition fees for international students will increase by no more than 5% per year for the length of the course.

The University of Dundee offers several undergraduate scholarships for applicants who are classified as international fee-paying students and reside outside the UK. Eligible students can receive scholarships ranging from £2,000 to £6,000 per year. For Scottish students, tuition fees are typically covered by the Student Awards Agency for Scotland (SAAS). Additional support may be available through bursaries or other funding schemes. 

For students from the rest of the UK, the University of Dundee offers a range of scholarships and bursaries. These may include awards based on academic merit, financial need, or specific subject areas.

With a BSc in Business Economics with Marketing degree from the University of Dundee, you are open to the careers below:

• Marketing Manager
• Economic Analyst
• Market Research Analyst
• Sales Executive
• Brand Manager
• Business Development Officer

Your application for this course can be done through UCAS. You can speak to one of our trained counsellors to learn more about this process and help you showcase your strengths and tailor your application to meet the program requirements.