BA Digital Marketing

The BA Digital Marketing course from Portsmouth University helps you build the skills and confidence to plan and run digital marketing campaigns across real platforms. You'll learn how businesses use online tools to grow their brand, connect with customers, and make sales. From social media to email campaigns and search engine optimisation, you’ll explore all the key tools used in the digital world today.

This degree is designed for anyone who wants to work in marketing, advertising, content creation, or data-driven decision-making. You’ll learn the strategy behind campaigns and get hands-on with the tech and platforms marketers use daily. Whether you want to work for a company, an agency, or run your own brand, this course gives you both the knowledge and the practical experience to get started in digital marketing.

The course is taught through lectures, workshops, hands-on labs, and team projects. You’ll work on real case studies, campaigns, and performance reports, just like in a professional setting. Assessment is done through reports, portfolios, presentations, marketing plans, and digital content creation. This practical approach means you graduate with real experience, not just theory, making your transition to work smoother.

The University of Portsmouth is a modern, career-focused public university on the south coast of England. It’s known for its commitment to employability, student support, and strong industry links.

The Faculty of Computing brings together technology, creativity, and business. You’ll learn in modern labs and classrooms, with support from teachers who have both academic and industry experience. Outside of your degree, the university offers student development programmes, business start-up support, and networking events with professionals from marketing and tech companies.

Grade Requirements:

• To join this course, you’ll need 112 UCAS points from A levels, BTECs, or an equivalent qualification. 

English Proficiency:

• If English is not your first language, you’ll need to show proof of English proficiency with an IELTS score of 6.0 and no component below 5.5.

In 2025/26, the annual tuition fee to study MSc Artificial Intelligence and Machine Learning at the University of Portsmouth is £17,200 for international students.

The Chancellor’s Global Academic Merit Scholarship at the University of Portsmouth is a £5,000 tuition fee reduction offered to high-achieving international students starting full-time undergraduate or postgraduate taught courses, including the BA Digital Marketing. To be considered, you must be self-funded, classified as an overseas student for tuition fees, and hold an offer to study on campus. Once you accept your offer, you’ll need to complete a separate scholarship application form. Successful applicants will be chosen by the university’s scholarship panel and notified by email.

Graduates of the BA Digital Marketing from Portsmouth University can go into roles such as

• Digital Marketing Executive
  
• Content Manager
  
• SEO Specialist
  
• Social Media Manager
  
• PPC Analyst
  
• E-commerce Strategist

To apply for the University of Portsmouth BA Digital Marketing course, prospective students must submit an online application through the UCAS application portal. If you need any help, our trained counsellors are available to guide you.