BA Digital Marketing

The BA Digital Marketing at the University of Portsmouth will provide students with the key skills to develop as contemporary digital marketers. The programme focuses on both the creative and analytical aspects of marketing, combining theoretical understanding with practical experience, using tools such as the Adobe Suite and Google Analytics.

Students will create digital marketing plans and can choose specialisations such as advertising or product development. A paid industrial placement year can improve workplace readiness, strengthened by university resources and industry knowledge from guest speakers, guaranteeing that graduates are equipped to drive meaningful change in their field.

The University of Portsmouth is well known for its research. It is ranked very highly nationally, especially for computer science. The school is very helpful in career planning, offers one-on-one meetings, and provides the chance to work with major companies like IBM and Boeing on real projects. In addition to the master's programmes, the university offers a wide range of courses at the undergraduate and postgraduate levels. There are options in fields like business, engineering, and the arts.

Grade Requirements:

• A levels - BBC-BCC

• UCAS points - 104-112 points 

• T-levels - Merit

• BTECs (Extended Diplomas) - DMM

• International Baccalaureate is also accepted.

English Language Requirements:

• Applicants from non-English-speaking countries must score 6.0 overall in the IELTS test, with no individual section scoring below 5.5, or submit equivalent English language test scores. 

International students starting the BA Digital Marketing in the University of Portsmouth are required to pay £17,900. This fee is subject to an annual increase. 

• Chancellor's Global Academic Merit Scholarship:  Offers a £5,000 fee reduction that will apply to students' first year of study.

• Vice Chancellor's Global Development Scholarship: Offers a £2,500 fee reduction that will apply to your first year of study.

• Sanctuary Scholarship: To cover all of the undergraduate tuition fees for students seeking asylum and studying an undergraduate (Bachelor's) degree.

• Chevening Scholarships are awarded to outstanding scholars with leadership potential. Awards are typically for a 1-year Master’s degree in any subject.

• Commonwealth Scholarship: Reward merit while also promoting equity, inclusion, and access to education, particularly for students from disadvantaged backgrounds.

Graduates of this BA Digital Marketing from the University of Portsmouth are prepared for positions such as:

• Marketing Automation Specialist

• Voice Search Optimisation (VSO) Expert

• Digital Ethics Specialist

• AR/VR Marketing Executive

• Data & Web Analytics

To apply for the course, you can apply directly to the university through its online application portal. For personalised help with your application, please speak to one of our trained counsellors.