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BA Fashion Marketing and Business Management

Course Overview

The BA Fashion Marketing and Business Management from London Metropolitan University is a three-year course that focuses on the use of marketing strategies to sell art. Fashion is art, and art is expressive. This course prepares students for roles in fashion branding, retail, and buying, with a focus on sustainable practices. It also helps students to use different methods to promote fashion brands, alongside the basics of pattern drafting, sewing, styling, and model acquisition.

Based in East London, the course connects students with the local fashion space and industry experts. It offers an understanding of digital technologies and printing styles like magazines to connect brands' services to the hearts and wallets of their audience. The modules also provide knowledge on business management, which keeps a fashion brand ahead of competitors.

Learning is through lectures, workshops, tutorials, and projects. Assessment is coursework-based, including presentations and live briefs, giving students the skills needed in the fashion industry.

About University

London Metropolitan University, a public university in London, was established in 2002. It provides undergraduate programmes across six academic schools, with a focus on practical learning and industry links. The university is also known for its dedication to supporting students from all backgrounds.

The BA Fashion Marketing and Business Management course is delivered just minutes from East London, a hub for fashion, allowing students to relate to fashion styles.

Entry Requirements

Grade Requirements

  • International students need 96 UCAS points.
  • A minimum of CCC at A-level, preferably in business-related subjects, or an equivalent Level 3 qualification such as a BTEC Subsidiary Diploma or National Diploma, is required.
  • An Access to HE Diploma in a business-related subject is considered. A total of 60 credits is required, including 45 credits at Level 3, with at least 30 credits at Merit. Communications and Maths units must also have been passed at Level 2.
  • An International Baccalaureate score of 28 points, including at least 15 points at higher level and a minimum of 4 points in English and Maths.

English Proficiency

  • Candidates whose first language is not English should achieve an IELTS overall score of 6.0, with no individual component score below 5.5.
  • A TOEFL minimum score of 72 and a PTE Academic minimum score of 59 is also considered.

Cost of Study

For international students enrolling in the three-year BA Fashion Marketing and Business Management degree at London Metropolitan University during the 2025/26 academic year, the tuition fee is between £16,400 to £ 17,900 yearly.

Scholarships

International students opting for the BA Fashion Marketing and Business Management course at London Met have access to funding.

The International Bright Futures Scholarship offers a £3,000 tuition fee reduction. London Met's scholarship programme also provides over £700,000 to support students demonstrating academic excellence or notable achievements.

Other options for international candidates include the Sanctuary Scholarship and the Unite Foundation Scholarship Scheme.

Careers

Graduates of the BA Fashion Marketing and Business Management degree are prepared to exercise their creativity and management skills in roles such as:

  • Fashion Marketing Executive
  • Brand Manager
  • Fashion Buyer
  • Merchandiser
  • E-commerce Manager
  • Public Relations (PR) Officer in Fashion

Admission

International students interested in joining the BA Fashion Marketing and Business Management course can get help with their application. Contact AHZ's counsellors now.

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