BA Business and Marketing Management

The BA (Hons) Business and Marketing Management taught at the University of Sunderland trains students to become capable marketers and business leaders. It offers a blend of business theory and marketing practice, with options to specialise and gain hands-on experience. It teaches how organisations work, how to plan marketing strategies, how to understand customers, and how to use digital tools. The course is designed to prepare graduates for marketing roles in different industries.

This degree combines business fundamentals such as management, operations, and finance with marketing specialisms including strategy, digital marketing, communications, and consumer behaviour. The course offers core and elective modules that allow students to customize their studies toward marketing. Students learn through lectures, seminars, workshops, group projects, and independent study. The teaching modules used in teaching students often involve real case studies, digital tools, and simulations. Assessment includes essays, reports, projects, presentations, and exams.

The University of Sunderland traces its roots to 1901, when it began as Sunderland Technical College. It later became Sunderland Polytechnic in 1969 and gained full university status in 1992. The university has multiple campuses in Sunderland, in London, and international study centres. Sunderland is known for its practical and career-oriented approach to education. It has strong links with the industry to ensure students gain work-relevant skills. The university supports student life through clubs, support services, and social programmes promoting accessibility and support for both local and international students. In its approach to teaching, Sunderland combines academic study with applied learning.

Grade Requirements:

• Prospective students typically require A-levels (or equivalent) in appropriate subjects. Mathematics or a quantitative subject is often preferred.
• English and maths at GCSE or equivalent are typically required.

English Proficiency:

• For international students, English language proficiency is required, with a minimum IELTS score of 6.0 overall and no component lower than 5.5.
• Other equivalent English qualifications may also be accepted.

The annual tuition fee to study BA Business and Marketing Management at the University of Sunderland is £16,500 for international students for full-time study. Students should also expect a tuition fee increase of a maximum of 10% each year.

The University of Sunderland offers many scholarships and bursaries for undergraduate students. One notable scheme is the University of Sunderland Scholarship, awarding up to £3,000 to selected new undergraduates based on their academic performance from GCSE to their Level 3 qualification. For international students, there is the Global Leaders Scholarship, giving a £5,000 tuition fee reduction for eligible undergraduate courses. Undergraduate scholarships and bursaries are often awarded automatically (no separate application) once eligibility is confirmed after enrolment.

Graduates of BA Business and Marketing Management from the University of Sunderland can pursue roles such as:

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Advertising Manager
• Marketing Consultant

Applications for the University of Sunderland BA Business and Marketing Management course are made online through UCAS. If you need assistance, you can reach out to one of our experienced counsellors at AHZ.