University of Staffordshire

Digital Marketing Masterclass Certificate of Attendance

University of StaffordshireStoke-on-Trent campus, United Kingdom

Course overview

This masterclass will cover: What is Digital Marketing? Its benefits over Traditional Marketing Examples of the impact of digital marketing Key Digital Marketing objectives for businesses How to target and understand your customers (the basics) The importance of the customer journey and user experience, plus its impact on sales and profit The key components of Digital Marketing Useful Digital Marketing tools for all-sized businesses An intro to Search Engine Optimisation (SEO) (Local, National and International)

Key highlights

  • Explains digital marketing's benefits over traditional marketing with real examples
  • Covers setting key digital marketing objectives for businesses
  • Introduces customer targeting, customer journey and user experience basics
  • Shows how user experience affects sales and profit
  • Recommends useful digital marketing tools for businesses of all sizes
  • Introduces local, national and international search engine optimisation

Entry requirements

  • IELTS: 6 — 6.0 Most courses require IELTS 6.0 overall with a minimum of 5.5 in each component, or an equivalent approved English language qualification. Some courses have higher entry criteria, so check the course-specific entry requirements.

Scholarships

  • Alumni Discount

    25% on tuition fees compared to other universities, making your postgraduate degree a smart investment.

  • Care Leavers and Estranged Students

    Applicants who have been in local authority or foster care can recevie a one-off higher education bursary of £2,000 from your local authority, which is paid in instalments.

    Up to £2,000
  • Disabled Students Allowance

    DSA provides extra support for those students who incur extra course costs as a direct result of their disability.

  • Horizon Fund Bursary

    £2,000 1st year undergraduate (Level 4).

    Up to £2,000
  • PGCE Bursary

    The PGCE Bursary comprises six awards of £500 each.

    Up to £500
  • SMART Scholarship

    The SMART scholarship represents a £3,000 discount that will be applied to every year of your tuition fees (this excludes placement years).

    Up to £3,000

Careers this course leads to

  • Digital Marketing Assistant
  • Marketing Executive
  • Social Media Coordinator
  • SEO Assistant
  • Small Business Owner

Cost of study

UK/Home: Free

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Staffordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.

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