University of Southampton

Marketing with Study Abroad Year (BSc)

University of SouthamptonHighfield, Southampton

Course overview

Explore marketing techniques for the digital age. You'll learn how to integrate recent developments in big data with traditional approaches. You'll also gain practical experience whilst spending a year abroad studying at one of our international partner institutions.

Ranked 11th in the Complete University Guide 2026, this course will allow you to: spend a year studying abroad, with the opportunity to learn new skills and enhance your employability get hands-on experience by running real digital campaigns for organisations benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important develop an understanding of how to measure the success of marketing efforts in different types of companies get skills in related topics such as accounting, analytics and strategy learn how to use the latest marketing software and tools The study

Key highlights

  • Year studying abroad at an international partner institution
  • Run real digital campaigns for organisations
  • Guest speakers who lead marketing in UK companies
  • Use consumer data and big data to make marketing decisions
  • Learn to measure marketing success across different company types
  • Related skills in accounting, analytics, strategy and marketing software

Entry requirements

  • A-level: AAA — AAA Excluded subjects are General Studies and Critical Thinking.
  • A-level: AAB — with EPQ; and grade A in the EPQ
  • A-level: AA — combined with BTEC

Scholarships

  • Biological Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Business School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Chemistry and Chemical Engineering Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Economic, Social and Political Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Education School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Engineering Global Talent Scholarship

    Up to 5 scholarships of £2,000 are available to international students for the first 3 years of study on an undergraduate degree within the School of Engineering.

    Up to £2,000
  • Geography and Environmental Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Health Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Law School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Ocean and Earth Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Physics and Astronomy Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Psychology Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • School of Mathematical Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Southampton Arts and Humanities Deans Global Talent Scholarship

    Successful applicants will get £10,000 towards their tuition fees.

    Up to £10,000
  • Southampton Chemistry Deans International Scholarship

    If you are awarded this scholarship, you'll get £5,000 towards your tuition fees in your first year of study.

    Up to £5,000
  • Southampton Electronics and Computer Science Global Scholarship

    There are 12 scholarships for £5000 each.

    Up to £5,000
  • Southampton Physics and Astronomy Achievement Scholarship

    The scholarships are renewable for subsequent years of study (subject to continuing academic performance) for up to £20,000 total. There are 10 stipend scholarships of £5,000.

    Up to £5,000

Careers this course leads to

  • Digital marketing executive
  • Marketing analyst
  • Brand manager
  • Marketing manager
  • Social media manager
  • Market research analyst

Cost of study

UK/Home: £9,535 per year | International: £24,400 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Southampton, and guide you through interview, offer, CAS and visa — right up to enrolment.

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