BSc Marketing Sandwich Year

The BSc Marketing (with Sandwich Year) at the University of South Wales is designed to provide a strong foundation in marketing principles and their application in real business environments. The course examines how organisations communicate value, build brands, and engage customers in competitive markets. Teaching combines academic theory with practical case studies from local and global organisations. In the early stages of the course, students study core marketing concepts. These include marketing fundamentals, consumer behaviour, market research, and branding. Students explore how marketing supports organisational strategy and long-term business growth. Lectures are structured to progress from foundational knowledge to applied professional practice.

As the BSc Marketing (with Sandwich Year) in the University of South Wales progresses, students focus on more specialised areas of marketing. Ethical marketing practice and sustainability are explored in relation to modern business responsibility. The sandwich year includes a supervised work placement that allows students to gain professional experience in a marketing-related role. The placement year supports skill development, confidence, and employability. In the final stage, students apply theory to practice through advanced modules and project work. Students are taught using taught sessions, group projects, presentations, and digital learning activities. Assessment is based on coursework, reports, presentations, exams, and practical marketing projects.