MSc Digital Marketing

The MSc Digital Marketing at the University of Salford is a postgraduate course for anyone interested in the modern and complex world of online marketing. This programme explores the many areas of marketing in the digital age, from email campaigns and mobile advertising to creating content, doing research, and making an overall strategy.

Studying MSc Digital Marketing from the University of Salford helps you understand how to improve the customer experience online and how to understand why people buy things (consumer behaviour). You will learn how to use techniques for Search and Social Media Marketing (SSMM) and how to use data to make good marketing choices. You will also learn to create and run marketing campaigns that have a clear result. This programme prepares you to succeed in the fast-moving digital world, whether you want to lead new campaigns or guide how customers interact with a company.

The teaching in this course is based on global thinking and helps you become a successful marketer who is aware of social and ethical issues. You will gain real-world experience through projects and group work. Students are assessed in different ways, including group presentations, written homework, running digital marketing campaigns, making videos and podcasts, and completing case studies.