University of Leicester

Marketing with Foundation Year BA

University of LeicesterLeicester, Campus-based

Course overview

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this course will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. You will explore how markets culturally and economically work, and provides a broader approach to studying marketing that simply explaining how businesses use marketing techniques.

You'll combine studying marketing with business and management, and have a specialist focus on marketing management, digital and social media marketing and marketing intelligence. You'll gain a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose. In the first year of this course you will be working towards passing a foundation year (year 0), which will enable automatic progression onto year one of BA Marketing.

Our integrated Business Foundation year degrees are aimed at students who wish to study a business-related subject but don’t have the traditional entry requirements. The course is run on the University of Leicester campus like any other, and you will be studying alongside other students who applied for, and slightly missed out on, a place on a course similar to yours. You will be taught by our expert academic staff from across all areas of the School of Business.

The course strongly emphasises the development of essential professional and personal skills, which are necessary throughout your studies and beyond. During your foundation year you will join our student community and be able to enjoy all aspects of the University of Leicester and School of Business student experience. You will be able to join the Students’ Union, use o

Key highlights

  • Specialist focus on marketing management, digital and social media marketing
  • Marketing intelligence studied alongside business and management
  • Explores ethical and sustainable responsibilities of organisations
  • Foundation year leads to automatic progression onto year one
  • Taught by expert academic staff from across the School of Business
  • Builds critical, analytical, communication and team-working skills

Entry requirements

  • A-level: BCC — A-levels: BCC.
  • GCSE: 4/C — to include Mathematics, English Language
  • BTEC: DMM — BTEC Extended Diploma
  • International Baccalaureate: 26 — minimum, t
  • Access to HE Diploma: Pass — Pass diploma with 24 distinctions in a business-related subject

Scholarships

  • Chancellor’s International Scholarship

    This scholarship, worth £3,000 per year, reflects the University’s commitment to attracting talented students from around the world.

    Up to £3,000

  • Choral Scholarships at Leicester Cathedral

    Leicester Cathedral offers three Choral Scholarships of £1,000 each year to University of Leicester students (undergraduates or postgraduates).

    Up to £1,000

  • Family Loyalty Discount

    10% discount on the tuition fee for each year of your course.

    Up to 10% of fees

  • International Citizens of Change Scholarship

    A £10,000 tuition fee discount will be awarded to 10 undergraduate international fee-paying students starting an undergraduate programme in September 2026 for each year of their course for up to three years.

    Up to £10,000

  • International Undergraduate Merit Scholarship

    This merit-based scholarship, worth £5,000 per year, is offered to international-fee-paying students applying for an undergraduate degree at the University of Leicester who achieve or exceed the academic grades outlined.

  • International Undergraduate Tuition Fee Waiver

  • Music Scholarship

    Music Scholarships of £500 are available for the academic year to cover the cost of music lessons for student musicians who are studying an undergraduate or postgraduate degree in any subject.

    Up to £500

  • Sanctuary Scholarships

    Each Sanctuary Scholarship consists of a tuition fee waiver, and a support package to be confirmed following assessment with our Welfare Service.

  • Sports Scholarships - The Talented Athlete Award

    Financial contribution on agreed items up to £500 (e.g., travel expenses, equipment, specialist coaching, nutritional advice).

Careers this course leads to

  • Marketing Executive
  • Digital Marketing Specialist
  • Social Media Manager
  • Marketing Analyst
  • Brand Manager
  • Market Research Analyst

Cost of study

UK/Home: £5,760 | International: £17,750

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Leicester, and guide you through interview, offer, CAS and visa — right up to enrolment.

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