Business and Marketing (Point of Entry 3) - BSc (Hons)
University of KentCanterbury, United Kingdom
Course overview
Are you full of creative ideas and great at communicating them? Do you have an entrepreneurial streak or ideas for your own business? Our Business and Marketing course will kickstart your career in marketing and give you the option to specialise in other areas of business too.
This direct entry degree gives you the knowledge and skills you need to kick-start your career, starting from year 3 of the course. Exploring where the dynamic fields of business and marketing meet, this course will introduce you to business theory and give you industry-relevant practical skills in areas such as social media, web content, advertising, and brand development. Alongside marketing topics you’ll also learn about essential fields within business, from human resources to operations management, putting the role of marketer into context, giving you a crucial edge to help you stand out to employers.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics, giving you the right mix of skills to succeed no matter your chosen career path. Wherever you want to go, our Business and Marketing course is your first step to get there. This course is accredited by the Chartered Institute of Marketing (CIM), giving you the chance to gain industry-recognised qualifications alongside your degree - and graduate career-ready.
Key highlights
- Accredited by the Chartered Institute of Marketing (CIM)
- Gain industry-recognised CIM qualifications alongside your degree
- Direct entry into year 3 of the degree
- Practical skills in social media, web content, advertising and branding
- Covers wider business fields including human resources and operations management
- Taught through lectures, seminars and practical sessions
Scholarships
Kent Ambition to Succeed Scholarship
Scholarship holders can expect to receive between £500-£2,000 for each year of study (pro-rata for part-time students), subject to satisfactory academic progress.
Kent International Scholarship for Undergraduates
Scholarship value - £5,000
Up to £5,000KMMS Christopher and Henry Oldfield Academic Scholarship
Tuition fee waiver for 4 years at the home rate (£9, 790 for 26/27).
KMMS Christopher and Henry Oldfield Support Scholarship
Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).
KMMS Kingsman Scholarship
Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).
KMMS Widening Participation Scholarship
£1,500 maintenance per annum for a maximum of 5 years.
Up to £1,500Music Performance Scholarship
£1,000 awarded each year to talented instrumentalists and singers studying for any degree at the University of Kent.
Up to £1,000Sanctuary Scholarships
Tuition fees waived for the duration of your programme of study, or until you are able to access other Student Finance funding.
Careers this course leads to
- Marketing executive
- Digital marketing specialist
- Brand manager
- Social media manager
- Advertising account executive
- Marketing assistant
Cost of study
UK/Home: £9,790 per year | International: £20,700 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Kent, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.