MSc Business Analytics and Artificial Intelligence
University of HullCottingham Road, Hull, HU6 7RX
Course overview
Our Business Analytics and Artificial Intelligence MSc equips you with the expertise to navigate today’s data-driven world and harness AI for strategic decision-making. This programme blends business insight with cutting-edge analytics, preparing you for roles that require both technical know-how and commercial awareness. You’ll develop core competencies in data analysis, AI-driven decision-making, and business intelligence, gaining hands-on experience with tools like Python, SQL, Power BI, and AI-enhanced analytics platforms.
These pathways enable you to apply analytics and AI solutions across diverse business functions, from HR and marketing to operations and supply chain management. Our practical approach ensures you build a portfolio of real-world experience. Through case studies, industry projects, and hands-on data challenges, you'll develop problem-solving skills that are highly valued by employers.
Whether you’re automating processes, optimising business strategies, or uncovering new insights through AI, this programme prepares you to lead in an evolving digital economy. A day in the life at Hull
Key highlights
- Hands-on experience with Python, SQL, Power BI and AI analytics platforms
- Blends business insight with data analytics and AI-driven decision-making
- Pathways applying analytics across HR, marketing, operations and supply chain
- Case studies, industry projects and hands-on data challenges
- Build a portfolio of real-world analytics experience
Entry requirements
- Degree: 2:2 — For this course, you'll need a 2:2 in any bachelors degree.
Scholarships
Alumni Postgraduate Scholarship
If you progress from studying an undergraduate degree at the University of Hull to an eligible taught master's degree in 2025/26 we'll give you a 20% discount on the cost of your tuition fees.
Up to 20% of feesGREAT Scholarship
Minimum of £10,000
Up to £10,000PGT International Fee Waivers – South Asia and Sub-Saharan Africa
Up to £2,000
Careers this course leads to
- Business analyst
- Data analyst
- Business intelligence analyst
- AI solutions consultant
- Data scientist
- Analytics consultant
Cost of study
UK/Home: £12,770 per year | International: £19,725 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hull, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.