University of Huddersfield

Management with Marketing MSc

University of HuddersfieldUniversity of Huddersfield, Queensgate, Huddersfield HD1 3DH

Course overview

Our MSc in Management with Marketing will equip you with the essential skills and knowledge to excel as a strategic leader across various industries. The course specialises in developing your knowledge on the role of customer insights and enhanced customer engagement focussing on direct and relationship marketing and their implementation, with emphasis on a market-oriented, customer driven approach to marketing strategies. Whether you aim to advance within a global corporation, lead a team in a startup, or manage complex projects, this course offers a comprehensive understanding of management principles.

You’ll explore key areas such as strategic decision-making, organisational behaviour, and project management, enabling you to make well-informed decisions that drive business success. To enhance your learning experience, you will engage in practical assignments, case studies, and group projects that mirror real-world challenges faced by managers. Our emphasis on critical thinking and innovation prepares you to tackle complex issues in a competitive business landscape.

With a focus on both theory and hands-on application, this MSc in Management will make you highly employable and ready to contribute effectively in a variety of management roles.

Key highlights

  • Specialises in customer insights and enhanced customer engagement
  • Focuses on direct and relationship marketing and their implementation
  • Covers strategic decision-making, organisational behaviour and project management
  • Practical assignments, case studies and group projects mirror real management challenges
  • Combines management theory with hands-on application

Entry requirements

  • Degree: 2:2 — to include any subject; or above

Scholarships

  • The Vice-Chancellor's Scholarship

    Vice-Chancellor's Scholarship Scheme provides a fee waiver of at least 50% on full-time or part-time research degrees, some schools may offer 100%.

Careers this course leads to

  • Marketing manager
  • Customer relationship manager
  • Direct marketing manager
  • Project manager
  • Business development manager
  • Management consultant

Cost of study

UK/Home: £9,900 | International: £18,700

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Huddersfield, and guide you through interview, offer, CAS and visa — right up to enrolment.

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