Business and Digital Marketing Management BA(Hons)
University of HuddersfieldUniversity of Huddersfield, Queensgate, Huddersfield HD1 3DH
Course overview
Ever wondered how businesses stay ahead in today’s digital world? The way businesses connect with customers is constantly evolving, driven by digital, mobile, and social media. Accredited by the Chartered Institute of Marketing CIM and the Data and Marketing Association DMA, our Business and Digital Marketing Management BA(Hons) course equips you with the skills needed to excel in both digital marketing and business management.
You'll gain industry-recognised expertise that sets you apart in the competitive job market. You’ll explore how businesses use social media to connect with audiences, design effective digital campaigns, and gain hands-on experience with tools like Google Analytics and SEO strategies. Additionally, you'll develop essential skills in organisational management, responsible business practices, and business transformation, preparing you for an exciting career in the digital business world.
We take a hands-on approach to learning, blending academic knowledge with real-world experience. You’ll be taught by highly qualified academics and industry practitioners, meaning you’ll benefit from: Through a carefully designed curriculum, you'll engage with modules that enhance both your knowledge and practical expertise. These include key topics such as: Our Business and Digital Marketing Management BA(Hons) course has been developed with input from industry leaders to ensure it aligns with the latest job market demands.
Our modules focus on equipping you with the skills employer's value—preparing you for a successful career in the digital business world..
Key highlights
- Accredited by the Chartered Institute of Marketing and Data and Marketing Association
- Hands-on experience with Google Analytics and SEO strategies
- Explore social media audience engagement and digital campaign design
- Covers organisational management, responsible business and business transformation
- Taught by highly qualified academics and industry practitioners
- Curriculum developed with input from industry leaders
Entry requirements
- A-level: BBB-BBC — BBB-BBC at A Level . 120-112 UCAS tariff points from a combination of Level 3 qualifications.
- UCAS tariff points: 112-120 — BBB-BBC at A Level . 120-112 UCAS tariff points from a combination of Level 3 qualifications.
- T-level: Merit — Merit in T Level DDM-DMM in BTEC Level 3 Extended Diploma.
- BTEC: DDM-DMM — BTEC Level 3 Extended Diploma
- Access to HE Diploma — with 45 Level 3 credits at Merit or above
Scholarships
Merit-based Scholarships
At the University of Huddersfield, we recognise academic excellence by offering a merit-based scholarship of up to £4,000 to international students for a range of undergraduate and postgraduate courses.
Careers this course leads to
- Digital Marketing Executive
- Social Media Manager
- SEO Specialist
- Marketing Analyst
- Digital Campaign Manager
- Business Development Manager
Cost of study
UK/Home: £9,535 | International: £17,600
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Huddersfield, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.