Fashion Marketing and Communication BA (Hons)
University of East LondonStratford Campus, London
Course overview
On the BA (Hons) Fashion Marketing and Communication course, you will delve into the dynamic world of fashion marketing. You will learn how to create and put in place innovative marketing strategies relevant to the fashion and creative industries. You will learn how to tell stories to a diverse audience using a variety of media, applicable to the global fashion ecosystem.
You will develop practical skills in event planning and visual merchandising. You'll learn photography and graphic design, including software such as InDesign. These hands-on experiences provide you with a well-rounded skill set.
This is essential for a successful fashion marketing career. What sets this fashion marketing course apart is its focus on real-world application and industry relevance. Through our industry links, and with the opportunity of a work placement in your second year, you will develop the attributes, employability and portfolio needed to be a successful fashion marketer.
The modules on this fashion marketing course and connections with our alumni network will help you to pursue a successful fashion marketing career. Book for an open day
Key highlights
- Work placement opportunity in the second year
- Practical skills in event planning and visual merchandising
- Photography and graphic design training, including InDesign software
- Create and implement innovative fashion marketing strategies
- Multimedia storytelling for diverse audiences in the global fashion industry
- Industry links and alumni network connections support career development
Entry requirements
- UCAS tariff points: 112 — Accepted Qualifications112 UCAS points from an equivalent Level 3 qualification listed on the UCAS tariff calculator, including:A Levels in at least two subjects BTEC Extended Diploma - DMM BTEC Diploma - D*D* Access to…
- BTEC: DMM — BTEC Extended Diploma
- BTEC: D*D* — BTEC Diploma
- International Baccalaureate: 24 — to include including a minimum of 15 p
- Additional condition: portfolio — All applicants are required to submit a digital portfolio.
- GCSE: 4/C — to include English, Mathematics
Scholarships
Engagement Bursary
Up to £3,000
Hardship Bursary
Up to £3,000
International Scholarship
Scholarships range between £500 and £5,000 - off your first year's tuition fees - (depending on your course programme).
Up to £500Postgraduate Alumni Discount
If you progress directly with no gap year, you may receive a 15% discount. For direct progression graduates achieving an Upper Second-Class Honours (2:1), you may receive a 20% discount.
Sports Scholarships
Annual financial contributions to academic studies and living costs
Careers this course leads to
- Fashion Marketing Executive
- Fashion Communications Officer
- Visual Merchandiser
- Fashion Events Coordinator
- Social Media Manager
- Brand Manager
Cost of study
UK/Home: £9790 per year | International: £9790 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East London, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.