BSc Marketing and Data Analytics
Course overview
In today’s world, successful marketing relies on analytics. The BSc in Marketing and Data Analytics at the University of East Anglia merges marketing principles with essential data skills, equipping you to make informed, strategic decisions.
Throughout the course, you’ll explore Consumer Behaviour, Digital Marketing, and Brand Management, while gaining experience with data collection, analysis, and interpretation. Core business modules cover Strategy, Finance, and Risk Management. Students will also work on real-world case studies in order to develop their practical expertise.
Graduates are well-prepared for careers in Digital Marketing, Market Research, and Business Consultancy, with the skills to thrive in a fast-evolving industry.
Entry requirements
Grade Requirements
- Applicants must have at least ABB at A-Levels. General Studies A-Level is, however, not accepted.
- BTEC Level 3 Extended Diploma with DDM.
- Pass Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3.
- International Baccalaureate of 32 points overall.
- Equivalent international qualifications are also accepted.
English Proficiency
- All applicants to the University of East Anglia must be able to demonstrate an acceptable level of English language before they can be admitted onto any course or programme. Students from certain countries may be exempted from this.
- An IELTS Academic/Indicator of 6.0 with a minimum of 5.5 in each component.
- Other equivalents such as PTE, TOEFL, etc. are also accepted.
- These tests must have been written within two years of the course start date.
Scholarships
International UG Merit Scholarship
Year 1 Entry - £5,000 or £10,000; Year 2 - £5,000 or £4,000.
Music Scholarship
Total Value: £3,000; Annual Value: £1,000
Up to £3,000The North Walsham Vikings RFC Bursary
Minimum of £500 per scholarship. This amount may be higher, but it is at the discretion of the club and dependent on the number of recipients and level of ability.
Up to £500University of Sanctuary Scholarship
Undergraduate level: the Home rate (£9,535 per annum) and an annual bursary (£9000); Postgraduate taught level: the Home rate (£10,675 per annum) and an annual bursary (£9000).
Career opportunities
Graduates of a BSc in Marketing and Data Analytics from the University of East Anglia can pursue roles such as the following:
- Digital Marketing Analyst
- Market Research Analyst
- Brand Manager
- Data Analyst
- Marketing Consultant
- Customer Insights Analyst
Cost of study
International students who want to enrol for BSc Marketing and Data Analytics at the University of East Anglia are to pay an annual tuition fee of £24,800. There might be a 4% annual increase in each year of study.
Admission
Candidates can apply for this course through UCAS. To find out more about this process, speak to one of our trained counsellors.
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