MSc Digital Marketing
University of East AngliaNorwich Research Park, Norwich
Course overview
Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape. Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications.
You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level.
Key highlights
- Modules in AI marketing and social media and digital marketing
- Covers strategic marketing management, buyer behaviour and interactive marketing
- Blends theoretical insight with hands-on, real-world digital marketing experience
- Strong focus on emerging technologies and data-driven decision making
- Open to newcomers, introducing essential concepts before advanced topics
- Develops skills to evaluate and implement digital marketing strategies
Entry requirements
- Degree: 2:2 — Typical UK Entry Requirements: Degree classification Bachelors degree - 2.2 Degree Subject Any subject area. Please note that if you have studied business before at undergraduate or postgraduate level, we recommend you check the modules carefully to make sure that this course is right for you.
Careers this course leads to
- Digital Marketing Manager
- Social Media Manager
- Marketing Analyst
- SEO and Content Strategist
- Brand Manager
- Digital Marketing Consultant
Cost of study
UK/Home: £14,500 per year | International: £25,700 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.
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