BA (Hons) Digital Marketing and Strategy
University of East AngliaNorwich Research Park, Norwich
Course overview
Our BA Digital Marketing and Strategy course is driven by the need to equip individuals with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of current marketing roles. With the rise of the Internet, social media, and other digital platforms, having a strong online presence has become crucial for businesses. Digital marketing encompasses various strategies, such as search engine optimisation (SEO), social media marketing, content marketing, email marketing, and more.
Key highlights
- Develops skills to navigate the digital landscape and emerging technologies
- Covers search engine optimisation, social media and content marketing
- Includes email marketing alongside wider digital marketing strategies
- Focused on the evolving demands of current marketing roles
Entry requirements
- International Baccalaureate: 32 — Further Examples of Typical Entry Requirements: International Baccalaureate 32 points overall Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3 Scottish Highers AAABB or above. A combination of Advanced Highers and Highers may be acceptable Scottish Advanced Highers BCC or above. A combi…
- Scottish Advanced Highers: BCC — or above
- Scottish Highers: AAABB — or above
- Irish Leaving Certificate — 3 subjects at H2, 3 subjects at H3
Careers this course leads to
- Digital marketing executive
- Social media manager
- SEO specialist
- Content marketing manager
- Email marketing specialist
- Marketing strategist
Cost of study
UK/Home: £9,790 per year | International: £23,100 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East Anglia, and guide you through interview, offer, CAS and visa — right up to enrolment.
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