MA Business Economics with Marketing with French

The MA Business Economics with Marketing with French at the University of Dundee combines economics, marketing and French language together. The course helps students understand how businesses make decisions using economic theory, market data and consumer behaviour. This programme typically runs over four years for full-time study.

During this time, students learn key economic ideas, basic business skills and core French language skills, becoming more advanced and specialised in the later stages of the course.

The course explains how markets function, how firms compete, and how governments influence business activity. Students study pricing, competition, trade, growth and economic policy, alongside marketing topics such as branding, consumer behaviour, digital marketing and market research. French language study runs throughout the programme and develops reading, writing, listening and speaking skills for business and professional use. Students are taught using lectures, seminars, workshops and guided independent study. Assessment methods include essays, reports, exams, presentations, group projects and language tests.