BA Marketing, PR and Advertising

The BA (Hons) Marketing, PR and Advertising at the University of Derby is designed to give you a strong foundation in marketing strategy, branding, and communication. You’ll explore how businesses use marketing, PR, and advertising to engage audiences, build brand identity, and drive success.

This course is accredited by the Chartered Institute of Marketing (CIM), meaning you can gain exemptions towards the CIM Diploma in Professional Marketing by selecting specific modules. This will enhance your credibility as a marketer.

Also, you'll be prepared for a career in the industry. Students will develop practical skills through real-world projects, internships, and consultancy work with businesses. Similarly, learning goes beyond the classroom, with opportunities to visit trade fairs, exhibitions, and work on live company projects.

By the time you graduate, you’ll have built a professional digital portfolio, earning you a competitive edge in roles across marketing, PR, and advertising. Whether you aspire to work in an agency or an in-house marketing team, this course equips you with the knowledge and experience to thrive.

The University of Derby started as a Diocesan Institute for teacher training in 1851.  It achieved university status in 1992 and since then has been known for its special teaching and strong emphasis on practical experience. 

The university offers a wide range of undergraduate and postgraduate courses across various disciplines. This ensures that students receive a comprehensive education tailored to their career aspirations. 

The University of Derby has received various accolades since its inception. In the Guardian University Guide 2023, the University of Derby climbed 11 places, now ranking 48th out of 121 UK universities, reflecting its commitment to academic excellence. 

Additionally, the university's accommodation has been recognized as the best in the UK, winning the Best University Housing award in the 2024 Global Student Living Awards, highlighting its dedication to providing a supportive and comfortable environment for its students. The university's campuses are located in Derby, Chesterfield and Buxton.

To be eligible for this course, applicants must meet the following academic entry requirements:

Grade Requirements

• Applicants need three A-Level subjects with grades B, B, and B or B, B, and C. 
• UCAS tariff points of 112. 
• Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit:24, Pass: 6. 

English Proficiency

For international students whose first language isn't English, proof of proficiency needs to be provided. An IELTS score of 6.0 with at least 5.5 in each skills area is required.

For UK students, the annual tuition fee to study BA Marketing, PR and Advertising at the University of Derby is £9,535. For international students, it is £16,900.

The University of Derby offers a variety of scholarships and financial support options for international students. One of the key scholarships is the Vice-Chancellor’s Scholarship, which provides a £2,000 reduction on first-year tuition fees. Additionally, through a partnership with the British Council, the GREAT Scholarship awards £10,000 to eligible Indian students enrolling in a one-year postgraduate course starting in September 2025.

Postgraduate students can also apply for the Chevening Scholarship, which fully covers tuition fees, accommodation, and flights. International students may further benefit from Sports Scholarships and various tuition fee discounts, including full payment discounts and the international alumni discount, which can be combined with other scholarship opportunities.

For more information on what financial aid options are available, you can speak to our advisors at AHZ.

A degree in Marketing, PR and Advertising from the University of Derby opens up opportunities to work as the following: 

• Marketing Manager 
• Public Relations Specialist
• Advertising Executive 
• Brand Manager
• Corporate Communications Officer 
• Digital Marketing Specialist

To apply for this course, you typically have to go through UCAS. To find out more about this process, speak to one of our trained counsellors.