University of Derby

BA Marketing, PR and Advertising

University of Derby

Course overview

The BA (Hons) Marketing, PR and Advertising at the University of Derby is designed to give you a strong foundation in marketing strategy, branding, and communication. You’ll explore how businesses use marketing, PR, and advertising to engage audiences, build brand identity, and drive success.

This course is accredited by the Chartered Institute of Marketing (CIM), meaning you can gain exemptions towards the CIM Diploma in Professional Marketing by selecting specific modules. This will enhance your credibility as a marketer.

Also, you'll be prepared for a career in the industry. Students will develop practical skills through real-world projects, internships, and consultancy work with businesses. Similarly, learning goes beyond the classroom, with opportunities to visit trade fairs, exhibitions, and work on live company projects.

By the time you graduate, you’ll have built a professional digital portfolio, earning you a competitive edge in roles across marketing, PR, and advertising. Whether you aspire to work in an agency or an in-house marketing team, this course equips you with the knowledge and experience to thrive.

Entry requirements

To be eligible for this course, applicants must meet the following academic entry requirements:

Grade Requirements

  • Applicants need three A-Level subjects with grades B, B, and B or B, B, and C. 
  • UCAS tariff points of 112. 
  • Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit:24, Pass: 6. 

English Proficiency

For international students whose first language isn't English, proof of proficiency needs to be provided. An IELTS score of 6.0 with at least 5.5 in each skills area is required.

Scholarships

  • Full Payment Discount

    If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.

    Up to £1,000

  • Sports Scholarships - Individual and Team Sport Scholar

    Up to £3,000 fee subsidy and support services.

  • Sports Scholarships - Performance Team Sports Scholar

    Up to £3,000 fee subsidy and support services.

  • Talented Athlete Award

    Please contact the provider.

  • Vice-Chancellor's Scholarships

    Vice-Chancellor’s Scholarships - £2,000

    Up to £2,000

Career opportunities

A degree in Marketing, PR and Advertising from the University of Derby opens up opportunities to work as the following: 

  • Marketing Manager 
  • Public Relations Specialist
  • Advertising Executive 
  • Brand Manager
  • Corporate Communications Officer 
  • Digital Marketing Specialist

Cost of study

For UK students, the annual tuition fee to study BA Marketing, PR and Advertising at the University of Derby is £9,535. For international students, it is £16,900.

Admission

To apply for this course, you typically have to go through UCAS. To find out more about this process, speak to one of our trained counsellors.

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