BA Marketing
Course overview
Studying for a BA in Marketing at Derby provides students with excellent hands-on experience. The program isn’t one hundred entirely theoretical, students will also receive mentorship from industry giants while harnessing their knowledge of leadership skills.
A BA in Marketing will focus on teaching students how to develop strategies, effectively promote products and services, understand consumer behaviour, and a soft skill: building confidence. Students will learn core marketing principles, business marketing skills, digital and social media marketing, and creative and analytical skills, fully preparing them to take charge of businesses, small or large scale.
The BA Marketing program at the University of Derby is designed to give students both a theoretical foundation and the practical skills they need for the marketing industry. The learning and assessment are structured in a friendly manner, allowing every student to thrive in the classroom.
There will be interactive lectures, seminars, workshops and case studies, group projects, and independent research. Students' level of understanding would be examined through written assignments and essays, presentations, traditional examinations, and practical projects.
Entry requirements
- Applicants need qualifications equivalent to A-levels with a minimum UCAS tariff score ( often around 104 points, though this can vary). Some candidates may have taken BTECs, Access Courses, or equivalent qualifications.
Grade Requirements
- Candidates must achieve a minimum grade of C/4 in core subjects, including English and Maths.
English Proficiency
- International applicants must provide evidence of English Language proficiency. This is often demonstrated through an IELTS score of around 6.0 overall (with no component lower than 5.5) or an equivalent qualification.
Scholarships
Full Payment Discount
If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.
Up to £1,000Sports Scholarships - Individual and Team Sport Scholar
Up to £3,000 fee subsidy and support services.
Sports Scholarships - Performance Team Sports Scholar
Up to £3,000 fee subsidy and support services.
Talented Athlete Award
Please contact the provider.
Vice-Chancellor's Scholarships
Vice-Chancellor’s Scholarships - £2,000
Up to £2,000
Career opportunities
There are numerous job opportunities in marketing and related fields. Students could work for a creative or marketing agency or provide marketing solutions as in-house experts. Here are some types of roles where students could excel:
- Brand Manager
- Market Analyst
- PR and Communications Specialist
- SEO Analyst
- Digital Marketing Officer
Alternatively, students can set up an agency and be in control of their working hours or opt to become independent freelancers.
Cost of study
The tuition fees for the BA Marketing course at the University of Derby can vary depending on your residency status. UK Students are to pay tuition fees of £9,535 per year for full-time study and £1,190 per 20-credit module, while international Students can enrol by paying £16,900 per year for full-time.
Admission
We look forward to having you on campus. To apply for this course, you’ll need to go through UCAS. If you’d like to know more about the application process, please reach out to one of AHZ’s counsellors.
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