BSc Marketing
Course overview
The BSc Marketing course at the University of Bedfordshire covers the latest developments in modern marketing, including communications, artificial intelligence, and digital and social media. The course also focuses on essential marketing areas such as consumer behaviour, data analysis, brand management, and innovation.
This programme is professionally accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering benefits like discounts on exams and membership fees.
In this course, students engage with both marketing theory and practical applications, connecting their studies with real-world scenarios and projects, which helps them understand how classroom knowledge applies to workplace practices. The course aims to prepare graduates with the skills and understanding needed for a successful career in the dynamic field of marketing.
Entry requirements
Candidates are required to submit a personal statement. In this statement, they should discuss their reasons for applying for the course and provide other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs along with their applications to demonstrate their work experience.
Grade Requirements:
- Applicants typically need 96 UCAS tariff points, which should include 80 points from at least three A-levels or equivalent qualifications, such as a BTEC Extended Diploma (DDM), T Levels, or the International Baccalaureate.
- Equivalent international qualifications are also accepted.
English Proficiency:
- If English is not your primary language, you need an overall IELTS score of 6.0, with a minimum of 5.5 in each of the four components (reading, writing, listening, and speaking).
- The university also accepts equivalent English language test scores, such as those from TOEFL or PTE Academic.
Scholarships
A level and IB Scholarship for International Students
Our A level and IB scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Advanced Placement (AP) Merit Scholarship
Our AP Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000Hong Kong Diploma (HKDSE) Merit Scholarship
Our HKDSE Merit Scholarship is worth £5000 off international tuition fees for each year of study.
Up to £5,000International Foundation Year Scholarship
Our International Foundation Year Scholarship is worth £5000 off international tuition fees for the first year of study.
Up to £5,000International Undergraduate Subject-specific scholarships
Our International Undergraduate subject-specific scholarships are worth up to £5000 off international tuition fees for each year of study.
Up to £5,000Vice Chancellor's Scholarship for Undergraduate Students
Vice Chancellor’s Scholarship, which is a reduction of £1,000 off their first year’s fees.
Up to £1,000
Career opportunities
A BSc in Marketing prepares you for various roles within the marketing and business sectors. You can work as:
- Marketing Manager
- Digital Marketing Specialist
- Brand Manager
- Advertising Executive
- Market Research Analyst
- Communications Officer
Cost of study
International students pay £16,900 per year as tuition for the full-time standard undergraduate for the Academic Year 2025/26.
Admission
Applications can be made through UCAS or directly through the university's online application portal. Our trained counsellors can help you through the process.
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