BA Business Administration Marketing

The University of Bedfordshire’s BA  Business Administration (Marketing) is designed for students with previous business or marketing qualifications. It builds on foundational knowledge and explores advanced marketing concepts in a global business context. The course is ideal for individuals who are passionate about visibility. The programme teaches the essentials of marketing, which include PR, advertising, campaigns, and even copywriting for landing pages.

This course covers important topics such as global marketing strategy, marketing communications, and strategic management. It focuses on showing you how to use marketing ideas in real business situations, preparing you for careers in marketing and leadership roles within businesses.

Learning methods include lectures, seminars, and practical workshops. Assessment involves written reports, case studies, group projects, presentations, and a final dissertation or strategic management project.

The University of Bedfordshire is a UK university known for its career-focused education and great student community. Its Business School holds the Small Business Charter, giving marketing students exposure through SME partnerships.

Applicants should submit academic transcripts, a personal statement, and other supporting documents.

Grade Requirements

• Applicants should hold a Level 5 qualification in Business, Marketing, or a similar field, such as a Higher National Diploma or Foundation Degree. 
• This qualification must be equivalent to 240 UK credits (covering Levels 4 and 5 of undergraduate study).

English Proficiency

• Candidates need an IELTS overall score of 6.0, with no individual part (like listening, reading, writing, or speaking) below 5.5.
• Applicants require a TOEFL iBT overall score of 72, with minimum scores of 17 for Listening, 18 for Reading, 20 for Speaking, and 17 for Writing.
• A Pearson PTE Academic overall score of 59, with no individual part below 59, is also considered.
• The university also accepts LanguageCert SELT with a minimum score of 33.

For international students enrolling in the one-year BA Business Administration (Marketing) course at the University of Bedfordshire for the 2025/26 academic year, the annual tuition fee will be £16,800.

If you're an international student looking into the BA Business Administration (Marketing) course at the University of Bedfordshire, you'll have financial aid possibilities. These include the International Undergraduate Scholarship, offering up to £6,000, and the A Level and IB Scholarship, which gives £3,000 per year for students achieving ABB at A-Level or 33 in the IB Diploma. 

There's also the High Achievers Undergraduate Scholarship, providing £3,000 for students from Nigeria, India, Bangladesh, Nepal, and Pakistan. Further funding options like the Vice-Chancellor’s Scholarship and Chevening Scholarships are also available.

The BA Business Administration (Marketing) degree prepares graduates for marketing tasks in business settings. Promising roles include:

• Marketing Executive
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales and Business Development Officer
• Social Media Manager

If you are an international student seeking to enrol in the BA Business Administration (Marketing) programme at the University of Bedfordshire, you can receive personalised advice and guidance by contacting one of AHZ’s counsellors.