MSc International Marketing

The MSc International Marketing at Robert Gordon University is accredited to help you understand international marketing theories and how to manage businesses effectively within the global context. In this course, you will study marketing with a focus on core areas such as innovation, digital communication, and global marketing management. You will explore international marketing in comparison to domestic marketing and analyse consumer behaviour in response to different products.

This programme places strong emphasis on the digital aspects of marketing and equips you with the skills necessary to use modern marketing tools. You will learn through a combination of teaching methods including lectures, seminars, and workshops. Additionally, you’ll gain real-life experience using simulators, delivering presentations, undertaking fieldwork, and going on external visits. Assessment methods include reports, portfolios, oral assessments, and project work. You will also complete a dissertation on a chosen topic within the field of international marketing.