MA Luxury Brand Management
Course overview
The Richmond American University London MA Luxury Brand Management programme provides students with essential strategic marketing and management skills, specifically focusing on brand management within the luxury sector.
The programme offers a comprehensive understanding of brand positioning, audience segmentation, new product launches, and the acquisition of marketing channels. Students will explore current trends in luxury brands, marketing strategy, and real-world case studies in an engaging classroom setting.
This course involves active learning through a combination of lectures, interactive sessions, and guided learning activities. Students gain practical skills by working on real companies' challenges and developing applied business projects.
Assessment methods include various coursework, portfolios, quizzes, presentations, and a major professional project or dissertation. The programme also offers an integrated internship opportunity for practical work experience.
Entry requirements
Applicants need to submit a personal statement explaining their reasons for applying for the course and other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs to show their work experience. An academic interview may also be part of the admissions process.
Grade Requirements:
- Applicants should hold a minimum second-class honours (2:2) or a US degree with a minimum CGPA of between 2.5 and 3.0.
- Equivalent international qualifications are also accepted, and Richmond evaluates each application individually.
English Proficiency:
- Applicants whose first language is not English must demonstrate their English language proficiency by having an IELTS score of 6.5 overall, with a minimum of 6.0 in each component.
- Other accepted equivalent tests include a PTE or TOEFL.
Career opportunities
Graduates from the MA Luxury Brand Management programme transition into roles as:
- Luxury Brand Manager
- Luxury Marketing Manager
- Brand Communications Specialist
- Retail Manager (Luxury)
- Product Development Manager (Luxury)
- E-commerce Manager (Luxury)
Cost of study
For the academic year 2025/26, the annual tuition fee for the MA Luxury Brand Management at Richmond American University London is £24,300.
Admission
Applications for the Richmond American University London MA Luxury Brand Management programme are submitted directly to the university. Our trained counsellors are available to help you.
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