Marketing MSc

Designed for the consumer, industrial and digital marketing environments, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics, research methods and international marketing. The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace. Accreditation exceptions are obtained from The Chartered Institute of Marketing (CIM) - The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and, enhance the skills of marketing practitioners.

The CIM offers students the opportunity to obtain professional qualifications which complements an MSc in Marketing qualification. Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources, including webinars and Marketing Expert (additional fee may apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.

As part of the MSc Marketing programme, students will gain a number of exemptions from CIM professional examinations. Students can undertake the CIM Certificate in Professional Marketing, which requires them to complete 1 online module (students are exempt from 2 other modules) or the CIM Diploma in Professional Marketing, which requires them to complete 2 online modules (students are exempt from 1 other module). The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ).

This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete.