Digital Marketing BSc (Hons) (Top-up)

This course title has been changed from Marketing with Digital BSc to Digital Marketing BSc, to better reflect the analytical, evidence-based, and professional skills developed throughout the course. The new title aligns more closely with industry expectations, giving you more well-rounded digital marketing knowledge and skills. Complete your degree and open new doors to marketing Not everyone takes the same route into university, and that’s ok.

Whether you’ve completed a HND and want to top-up to a full degree, or you’ve completed two years of Marketing elsewhere and are ready to finish your degree with us, then look no further. This course gives you the opportunity to complete your journey and achieve your goals. In your top-up year, you’ll study a tailored mix of second- and third-year modules from our Marketing with Digital degree, equipping you with the specialist knowledge and practical skills you’ll need in the marketing industry.

From Global Marketing in the Digital Era to Marketing and Digital Strategy and Planning, you’ll also choose from a range of elective modules designed to help you build specialist expertise and shape your career path. This course is your ticket to becoming an agile, creative and successful marketing professional, giving you the skills, connections and confidence to work in almost any industry in the world. Digital innovation has transformed the marketing landscape, creating a growing demand for graduates who understand the power of digital tools, data analytics and performance measurement.

This degree has been purposefully designed to place marketing within a rich socialscience framework while equipping you with the practical skills needed to thrive in a dynamic, datadriven and digitally focused world. Our recently re-validated Digital Marketing BSc (Hons) course has been redesigned to reflect the growing importance of digital technologies, data-driven decision-making, and AI in modern marketing practice. The curriculum has been comprehensively updated to incorporate emerging trends, industry-standard tools, and the latest developments in digital marketing, ensuring graduates are equipped with the skills sought by employers in a rapidly evolving marketplace.

AI concepts and applications are embedded throughout the course, giving you the chance to explore how technology is transforming consumer engagement, content creation, analytics, and marketing communications. You’ll have further options to enhance your employability as well, taking on consultancy projects in the LSBU Business School Business Solution Centre, or by taking on optional placements and internships. Past students have landed placements with the likes of Disney, Sky, Amazon, Google, Samsung, InterEx Group, WeAreWaterloo, CABI, BOCCHI and Tropenao Media Group, in roles such as Digital Marketing Executive, Marketing Analyst, Brand Manager, Social Media Manager and Marketing Strategist.

Take the first step towards an exciting career that can take you across industries, borders and job roles, and thrive in the digital age. Apply today.