BSc Business with Digital Marketing

The BSc Business with Digital Marketing at Liverpool John Moores University is a 3- to 4-year business degree that places a special focus on marketing. During this course, you will learn everything you need to know about starting and running a business while also specialising in marketing as a field.

In the first year of the programme, you will cover modules such as International Business Management, Finance Management, Marketing, Economics, and Media Communications. Then in your second year, your focus will shift more towards marketing as you take on topics such as practical digital marketing skills, understanding the digital consumer, and media production. These modules are designed to help you develop a strong knowledge of how to engage with a target audience and drive conversions between that audience and a product.

Teaching and learning for this course involve a mix of online and offline methods, including seminars, lectures, guest speeches, and presentations. To gain real-world experience, there is an optional placement year. You’ll also work on business simulations that expose you to various scenarios and allow you to come up with effective business and marketing strategies.

Assessment varies depending on the module but typically includes a combination of examinations and coursework. Other methods like portfolios, written assignments, practical assessments, and group presentations are also used to measure individual performance. In your final year, you will conduct a dissertation on a chosen topic to complete your degree successfully.