BA/BA (Hons) Marketing With Digital Media
Edinburgh Napier UniversityEdinburgh, United Kingdom
Course overview
Marketing with Digital Media blends together theory and digital marketing practice. You'll gain an excellent understanding of both marketing principles and digital media skills including specialist areas such as user experience and digital storytelling, which are taught by our colleagues in The School of Computing. Our course keeps things contemporary by giving you access to people who currently work in the industry, but also backing this up with the theory that will help you to thrive.
With work placements and the option to study abroad you'll be well networked and work-ready when you graduate! This course provides modules that give you real-world experience and the option to undertake a work placement. Edinburgh Napier is #1 Modern University in Scotland (Times' World University Rankings 2025).
Key highlights
- Blends marketing theory with hands-on digital marketing practice
- User experience and digital storytelling taught by School of Computing staff
- Direct access to people currently working in the industry
- Option to undertake a work placement for real-world experience
- Opportunity to study abroad during the degree
- Modules designed to provide real-world marketing experience
Entry requirements
- Scottish Highers: BBBC — Minimum Year 1 Scottish Higher Standard Entry Requirement: BBBC Minimum Offer Entry Requirement: BCCC You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening p…
- Scottish Highers: BCCC — minimum (widening access) offer
- A-level: CCC — minimum (widening access) offer
- Irish Leaving Certificate — minimum (widening access) offer; H2, H3, H3, H3
- BTEC: MMM — minimum (widening access) offer; BTEC (QCF) Extended Diploma
- BTEC: D*D — minimum (widening access) offer; BTEC (QCF) National Diploma
Scholarships
Albert Morris Scholarships
Undergraduates - £8,000; Master’ - £12,000
Careers this course leads to
- Digital Marketing Executive
- Social Media Manager
- Content Marketing Specialist
- UX Designer
- Marketing Manager
- SEO Specialist
Cost of study
UK/Home: £9,790 | International: £18,220
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Edinburgh Napier University, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.