MSc International Marketing Management

The MSc International Marketing Management at Coventry University is designed for students who are motivated to promote their services. For every business to scale, there is a need for branding, promotion, and management of resources. This course is ideal for students who want to build organisations, firms, or startups through effective marketing and management strategies on an international level.

In this course, students will study how consumers act, how brands are built, using data to understand marketing, and how to plan marketing campaigns. The course is designed to help you develop strong skills in analysing information, thinking strategically, and communicating effectively, all of which are important for tackling marketing challenges around the world.

You'll learn through a mix of lectures, practical workshops, and projects that reflect what happens in the real world. Your progress will be assessed entirely through coursework, which includes creating marketing plans, delivering presentations, taking part in simulations, and running actual marketing campaigns.

Grade Requirements

• Applicants should hold an honours undergraduate degree (minimum 2:2) in an academic discipline, such as a marketing or business management degree.
• Candidates with a degree in another discipline may be admitted after consideration on a case-by-case basis.

English Proficiency

• International students need an IELTS 6.5 overall, with no component lower than 5.5, to showcase their English fluency.

International students opting for the MSc International Marketing Management should expect to pay an annual tuition fee of £20,050 for the 2025/26 academic session.

Coventry provides scholarships and bursaries for international students to help offset tuition costs and other additional costs. Examples of these scholarships include the Vice-Chancellor Postgraduate Scholarship, which provides a £3,000 fee reduction; there is an additional £2,500 discount through the Early Discount Payment, International Academic Excellence Scholarship, worth £1,500 for outstanding international students. Irish students can also benefit from the EU Support Bursary.

A Master of Science (MSc) in International Marketing Management from Coventry University can lead to exciting job opportunities, including:

• Brand Manager
• International Marketing Manager
• Market Research Analyst
• Digital Marketing Specialist
• Product Marketing Manager
• Marketing Communications Executive

International students interested in this course should contact our trained counsellors for personalised guidance with their application to Coventry University.