Cardiff Metropolitan University

BA Fashion Buying and Brand Management

Cardiff Metropolitan University

Course overview

The BA Fashion Buying and Brand Management degree provides a detailed understanding of the fashion industry, specifically focusing on the processes of fashion buying and the strategies behind successful brand management. 

Students will learn about the different stages of the fashion cycle, consumer behaviour, retail operations, and the principles of building and promoting fashion brands. The course aims to equip students with the commercial awareness, creative thinking, and analytical skills needed for a career in this exciting and competitive industry.

Learning on this course is engaging and involves lectures, seminars, workshops, and practical projects. Students will have opportunities to analyse current industry trends, work on case studies, and develop their own buying and branding strategies. 

Your progress on this course will be assessed through various methods, including essays, reports, presentations, visual merchandising projects, and the development of brand proposals, designed to test your understanding and application of the course material. 

The course also focuses on developing your communication, negotiation, problem-solving, and teamwork skills, which are highly valued by employers in the fashion sector. You may also benefit from guest speakers and potential industry visits.

Entry requirements

To apply, write a personal statement explaining your interest in the BA Fashion Buying and Brand Management course. You should also include relevant academic or fashion industry experience and provide a reference. You have the option to upload your CV.

Grade Requirements:

  • For 2025 entry, you typically need 112 UCAS points. These can come from A Levels, BTEC Extended Diploma at MPP level, a BTEC Diploma at MM level, T Levels, or the International Baccalaureate. 

  • Qualifications equal to A-levels from other countries are also accepted.

English Proficiency:

  • If English is not your first language, you will need to have an IELTS score of 6.0 overall (with 5.5 in each part). Other tests like PTE and TOEFL are also accepted.

Scholarships

  • Alumni Discount

    The Alumni Discount offers a 20% discount on Cardiff Met courses for previous graduates who are enrolling onto postgraduate programmes from September 2026.

    Up to 20% of fees

  • Full Fee Discount

    Award: Up to £1,000

  • Sport Scholarships

    Undergraduate – Home student (UK): £7,000; Undergraduate – International student: £11,000; Postgraduate alumni – Home student (UK) £2,000 + alumni discount Postgraduate alumni – Home student (UK) £4,200.

  • Undergraduate Scholarship

    Award: £2,500

    Up to £2,500

Career opportunities

Graduates from this course can pursue careers in various roles within the fashion industry, including:

  • Fashion Buyer
  • Brand Manager
  • Merchandiser
  • Marketing Executive (Fashion)
  • Retail Manager
  • E-commerce Manager (Fashion)

Cost of study

The tuition fee for international students who are studying the BA Fashion Buying and Brand Management programme at Cardiff Metropolitan University is £16,000 for each year of study.

Admission

To apply for this course, you need to do so through the UCAS website. Please speak to one of our experienced advisors to provide you with personal help with your application.

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