Birmingham City University

BA Fashion Business and Promotion with a Foundation Year

Birmingham City University

Course overview

The BA in Fashion Business and Promotion with a Foundation Year at Birmingham City University provides students with insights into how different roles within fashion work together, along with essential skills in commercial planning and competitive analysis. Throughout their four years in the programme, students will learn to be creative and gain a good understanding of the fashion industry. They will also have the opportunity to meet people in the fashion world by working on a real event management project and visiting major fashion capitals such as Paris, London, and New York.

The foundation year focuses on building core creative skills, including blog writing, garment creation, and branding. In the following years, they will go on to study essential areas such as marketing strategies, creative realisation, commercialisation, fashion business, and merchandising. During the course, students are guided by experienced staff and are taught to use design software like InDesign, Photoshop, and Illustrator.

Entry requirements

Grade Requirements:

  • International applicants can provide qualifications that are equal to A Levels, with grades of CDD. This should add up to 80 UCAS Tariff points. 

  • They can also present an International Baccalaureate diploma if they have at least 28 points in total.

English Proficiency:

  • Non-native English speakers should have an IELTS score of 6.0 overall. In addition, they are required to score at least 5.5 in each skill area (listening, reading, writing, and speaking).

Scholarships

  • Accelerate Scholarship

    If you come from a lower income family or household, you could receive an offer that is up to four grades below our normal entry requirements – and possibly claim a £1,000 scholarship too.

    Up to £1,000

  • Bowater Financial Assistance Award

  • Graduate Scholarship

    20% fee discount for BCU graduates undertaking Master’s or PhD study.

    Up to 20% of fees

  • International Postgraduate Scholarships

    BCU is offering a scholarship of £3,000 to all self-funding international postgraduate students joining BCU on a full-time postgraduate taught Master’s degree in 2026.

    Up to £3,000

  • International Undergraduate Scholarships

    BCU is offering a guaranteed scholarship of £5,000 to all self-funding international undergraduate students joining BCU on a full-time degree in September 2026.

    Up to £5,000

  • Sports Scholarship

    Enhanced performance support funding.

  • The High Achievers' Scholarship

    You will be eligible for a £1,000 scholarship to get your university life off to a flying start.

    Up to £1,000

Career opportunities

The following are potential careers for students who earn a BA in Fashion Business and Promotion with a Foundation Year degree from Birmingham City University:

  • Fashion Buyer
  • Merchandiser
  • Brand Manager 
  • Fashion Designer 
  • Stylist
  • Retail Manager

Cost of study

For the academic year 2025/26, the cost to study Birmingham City University’s BA Fashion Business and Promotion with a Foundation Year programme is £17,690 each year. Please note that this fee may go up by as much as 5% every year throughout the duration of the course.

Admission

Candidates who are interested can apply for this course in two ways: they can use UCAS or go directly to the Birmingham City University website. Those who need help with the application process can get in touch with one of our trained counsellors for support.

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